Marketing Campaign Manager

4 days ago


Mumbai, Maharashtra, India Qube Health Full time ₹ 6,00,000 - ₹ 12,00,000 per year

DESCRIPTION:

We are looking for a B2B2C Marketing Campaign Manager. In this role, you will be responsible for creating and executing data-driven, automated marketing campaigns that nurture leads and drive business growth. You will leverage tools like WebEngage, Gupshup or any such CRM tool to optimise campaign performance and enhance the user journey for our B2B audience.

Key Responsibilities:

  • Develop and execute
    multi-channel B2B marketing campaigns

across
Email, WhatsApp, SMS, and Push Notifications

to acquire and retain QubeHealth App Users
- Design and implement
automated user journeys
- Create and manage
landing pages, forms, email templates, and lead-nurturing workflows

within
WebEngage, Gupshup, and HubSpot

.
- Segment B2B audiences based on
industry, company size, engagement levels, and behaviour

to deliver personalised messaging.
- Track and optimise campaign performance with analytical tools.
- Generate
performance reports

on key metrics like
open rates, click-through rates, conversions, and pipeline impact

, and use insights to improve future campaigns.
- Work closely with sales and account management teams to align marketing efforts with business goals.
- Ensure
marketing automation best practices

to improve lead quality, reduce churn, and increase engagement.
- Optimise database hygiene, reducing list decay and increasing deliverability and engagement.

Qualifications & Skills:

  • 3+ years of experience

in B2B Marketing
- Hands-on experience with
WebEngage, Gupshup, and HubSpot

(or similar marketing automation platforms).
- Proficiency in
email marketing, WhatsApp marketing, SMS campaigns, and push notifications

.
- Analytical mindset with experience in
tracking, reporting, and optimising marketing performance

.
- Excellent communication skills

to craft compelling messaging for a professional audience.
- Ability to work cross-functionally with sales, product, and customer success teams.
- If you're a data-driven marketer passionate about B2B lead generation and automation, we'd love to hear from you



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