Sales Development Representative

1 day ago

Noida, Uttar Pradesh, India Software Engineering Firm Full time ₹ 5,00,000 - ₹ 15,00,000 per year
Job Description – Sales Development Representative (SDR) Location: Noida Experience: 2 to 5 Years
Role Summary & Key Objectives We are seeking a Sales Development Representative (SDR) with 2–5 years of experience in lead generation, prospecting, and outbound sales activities. The SDR will play a key role in identifying potential customers, initiating conversations, and qualifying leads to build a strong sales pipeline. The ideal candidate should be highly motivated, target-driven, and skilled at engaging prospects through multiple channels (calls, emails, LinkedIn, etc.), ultimately supporting the sales team in closing deals.
Core Responsibilities
  • Lead Generation & Prospecting
  • Research and identify potential clients in target markets.
  • Generate qualified leads through outbound calls, emails, and social outreach.
  • Pipeline Building
  • Maintain and update CRM with accurate prospect and lead data.
  • Nurture leads and schedule discovery/introductory meetings for the sales team.
  • Initial Qualification
  • Understand customer needs, challenges, and decision-making processes.
  • Qualify leads based on budget, authority, need, and timeline (BANT/CHAMP framework).
  • Collaboration with Sales Team
  • Work closely with Business Development Managers/Account Executives to hand over qualified opportunities.
  • Share prospect insights to improve conversion strategies.
  • Market Intelligence
  • Track industry trends, competitor activities, and target account movements.
  • Provide feedback to marketing on campaign effectiveness.
  • Performance Tracking
  • Achieve monthly/quarterly targets on meetings scheduled, opportunities created, and pipeline value.
  • Prepare regular reports on outreach efforts and outcomes.

Must-Have SkillsTechnical Skills
  • Proficiency with CRM tools (HubSpot, Salesforce, Zoho, or similar).
  • Experience with email automation, lead generation, and prospecting tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.).
  • Strong knowledge of MS Office/Google Workspace for reporting.
Soft Skills
  • Excellent communication and persuasive skills (spoken and written).
  • Strong interpersonal skills with the ability to engage decision-makers.
  • Resilience and persistence in handling rejections.
  • Strong organizational and time-management skills.
  • Target-driven and self-motivated with a growth mindset.

Good-to-Have Skills
  • Prior experience in B2B SaaS / IT services sales.
  • Understanding of sales frameworks like SPIN, MEDDIC, or Challenger Sale.
  • Exposure to marketing automation platforms (Mailchimp, HubSpot, Marketo).
  • Familiarity with analytics dashboards to track prospect engagement.

Experience Requirements
  • 2 to 5 years of proven experience as an SDR, Inside Sales Executive, or Lead Generation Specialist.
  • Prior exposure to international markets (US/Europe/APAC) will be a strong advantage.

KPIs / Success Metrics
  • Qualified Leads Generated: Number of sales-ready opportunities created.
  • Meetings/Demos Booked: Conversion of outreach to scheduled sales interactions.
  • Pipeline Contribution: Value of opportunities added to sales pipeline.
  • Outreach Metrics: Number of calls, emails, LinkedIn connects sent per week.
  • Conversion Rate: % of leads moving from MQL → SQL → Opportunity.
  • Target Achievement: % of quota achieved (monthly/quarterly).

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