Sales Development Representative
3 days ago
Job Description – Sales Development Representative (SDR)
Location:
Noida
Experience:
2 to 5 Years
Role Summary & Key Objectives
We are seeking a
Sales Development Representative (SDR)
with 2–5 years of experience in lead generation, prospecting, and outbound sales activities. The SDR will play a key role in identifying potential customers, initiating conversations, and qualifying leads to build a strong sales pipeline. The ideal candidate should be highly motivated, target-driven, and skilled at engaging prospects through multiple channels (calls, emails, LinkedIn, etc.), ultimately supporting the sales team in closing deals.
Core Responsibilities
- Lead Generation & Prospecting
- Research and identify potential clients in target markets.
- Generate qualified leads through outbound calls, emails, and social outreach.
- Pipeline Building
- Maintain and update CRM with accurate prospect and lead data.
- Nurture leads and schedule discovery/introductory meetings for the sales team.
- Initial Qualification
- Understand customer needs, challenges, and decision-making processes.
- Qualify leads based on budget, authority, need, and timeline (BANT/CHAMP framework).
- Collaboration with Sales Team
- Work closely with Business Development Managers/Account Executives to hand over qualified opportunities.
- Share prospect insights to improve conversion strategies.
- Market Intelligence
- Track industry trends, competitor activities, and target account movements.
- Provide feedback to marketing on campaign effectiveness.
- Performance Tracking
- Achieve monthly/quarterly targets on meetings scheduled, opportunities created, and pipeline value.
- Prepare regular reports on outreach efforts and outcomes.
Must-Have SkillsTechnical Skills
- Proficiency with
CRM tools (HubSpot, Salesforce, Zoho, or similar)
. - Experience with
email automation, lead generation, and prospecting tools
(LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.). - Strong knowledge of MS Office/Google Workspace for reporting.
Soft Skills
- Excellent communication and persuasive skills (spoken and written).
- Strong interpersonal skills with the ability to engage decision-makers.
- Resilience and persistence in handling rejections.
- Strong organizational and time-management skills.
- Target-driven and self-motivated with a growth mindset.
Good-to-Have Skills
- Prior experience in
B2B SaaS / IT services sales
. - Understanding of
sales frameworks
like SPIN, MEDDIC, or Challenger Sale. - Exposure to
marketing automation platforms
(Mailchimp, HubSpot, Marketo). - Familiarity with analytics dashboards to track prospect engagement.
Experience Requirements
- 2 to 5 years of proven experience as an SDR, Inside Sales Executive, or Lead Generation Specialist.
- Prior exposure to
international markets (US/Europe/APAC)
will be a strong advantage.
KPIs / Success Metrics
- Qualified Leads Generated:
Number of sales-ready opportunities created. - Meetings/Demos Booked:
Conversion of outreach to scheduled sales interactions. - Pipeline Contribution:
Value of opportunities added to sales pipeline. - Outreach Metrics:
Number of calls, emails, LinkedIn connects sent per week. - Conversion Rate:
% of leads moving from MQL → SQL → Opportunity. - Target Achievement:
% of quota achieved (monthly/quarterly).
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