State Trade and Consumer Marketing Lead
3 days ago
Job Tittle : State Trade Customer Marketing
Education : MBA
Job Grade : 9
Location : Chandigarh
Job Responsibilities :
Key Accountabilities
Trade Marketing Operations
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- Co-create trade marketing plans in coordination with Sales teams & Regional Marketing Manager.
- Take charge of ensuring excellent outlet execution of trade marketing plans and PICOS across channels – off-trade and on-trade - taking assistance of sales teams or external vendors where required.
- Identify along with Sales teams and Data Analytics the right set of outlets for Visibility and Promo activations.
- Oversee and manage brand merchandise & assets in godowns; coordinate effective utilization of the same at the points of sale or where required.
- Arrange for and coordinate with external manpower from various agencies where required for execution of TM programs.
- Ensure Sales Assets like visicoolers are utilized effectively - proper deployment in correct outlets; proper placement within outlets; stocking as per agree planogram.
- Provide on-ground support for Brand team-led activations and events.
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Budget Controlling and Compliance
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- Obtain approval from Regional Marketing Manager, regional finance and state head before onboarding vendor basis quality and price quoted as per defined guidelines
- Ensure timely PO raising before delivery of products/services and submission of bills to the finance team
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