Segment Manager

2 weeks ago

Pune, Maharashtra, India FPL Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Segment Lead -Lifecycle ManagerAbout the Role:We are transforming our customer lifecycle frombroad consumption-based segmentstohyper-personalized, data-driven journeys.As aSegment Lead, you willown customer outcomesacross activation, engagement, spend growth, retention, credit health and revenue maximisation for your consumption or business objective based segment while ensuring fulfilment ofstrategic targets month-on-month.You will partner closely withdata science, product, marketing, partnerships, customer experience, risk and other internal stakeholder teamsto define business objectives, run large-scale experiments, derive consumer insights across various user touchpoints and launch highly personalized propositions, interventions, nudges, and journeys that maximizecustomer lifetime value (LTV)while protectingbrand and compliance standards.Key Responsibilities1. Strategy, Roadmap & TargetsDefine lifecycle objectives and Measures of Success (activation, engagement, retention, etc.)Identify high-value opportunities for personalization using behavioral, transactional, and contextual dataOwn the portfolio prioritization — decide where to invest (product, merchant offers, spend expansion, premium upgradesMonth planning > Ensure fulfilment of monthly segment targets > Documents & present insights, learnings & recommendations2. Experimentation & PersonalizationCreate hypotheses and experiment contracts (goals, KPIs, guardrails)Identify user pain-points, derive consumer insights , and come up with tactical and strategic solutions post POC experimentationInterpret results to decide scale/stop/pivot ; ensure rollout aligns with brand and compliance3. Collaboration & GovernanceWork with Recommendation Engine teams to define eligibility rules, constraints, and business guardrailsPartner with Product & Marketing to craft personalized messaging and creativeCoordinate with Risk/Compliance/Legal on responsible personalization practicesWhat You'll Bring-Must-have:Background & Experience: 1-4 years experience in business strategy / product marketing / growth / portfolio management role in a consumer tech, fintech, or e-commerce app.MBA from tier 1/ tier 2 colleges preferred.Cultural Fit: Self-driven, strong problem-solving attitude, flexibility and adaptability to navigate through unpredictable circumstances and push things to closure.You'll be working with a diverse group of minds across departments, so collaborative spirit is essential.Skills: Strong conceptual understanding of customer journey, segmentation, consumer behavior .Solid data literacy , stakeholder management and prioritisation skills .Immediate joinees, or candidates with

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