Segment Manager

1 week ago

Pune, Maharashtra, India FPL Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Segment Lead -
Lifecycle Manager

About the Role:

We are transforming our customer lifecycle from
broad consumption-based segments
to
hyper-personalized, data-driven journeys
.

As a
Segment Lead
, you will
own customer outcomes
across activation, engagement, spend growth, retention, credit health and revenue maximisation for your consumption or business objective based segment while ensuring fulfilment of
strategic targets month-on-month
.

You will partner closely with
data science, product, marketing, partnerships, customer experience, risk and other internal stakeholder teams
to define business objectives, run large-scale experiments, derive consumer insights across various user touchpoints and launch highly personalized propositions, interventions, nudges, and journeys that maximize
customer lifetime value (LTV)
while protecting
brand and compliance standards
.

Key Responsibilities

1. Strategy, Roadmap & Targets

  • Define lifecycle objectives and
    Measures of Success
    (activation, engagement, retention, etc.)
  • Identify high-value opportunities for personalization using behavioral, transactional, and contextual data
  • Own the
    portfolio prioritization
    — decide where to invest (product, merchant offers, spend expansion, premium upgrades
  • Month planning > Ensure fulfilment of monthly segment targets > Documents & present insights, learnings & recommendations

2. Experimentation & Personalization

  • Create
    hypotheses and experiment contracts
    (goals, KPIs, guardrails)
  • Identify user pain-points, derive
    consumer insights
    , and come up with tactical and strategic solutions post POC experimentation
  • Interpret results to decide
    scale/stop/pivot
    ; ensure rollout aligns with brand and compliance

3. Collaboration & Governance

  • Work with
    Recommendation Engine
    teams to define
    eligibility rules, constraints, and business guardrails
  • Partner with Product & Marketing to craft
    personalized messaging and creative
  • Coordinate with
    Risk/Compliance/Legal
    on responsible personalization practices

What You'll Bring-

Must-have:

  • Background & Experience:
    1-4 years experience in
    business strategy / product marketing / growth / portfolio management
    role in a consumer tech, fintech, or e-commerce app.
  • MBA from tier 1/ tier 2 colleges preferred.
  • Cultural Fit:
    Self-driven, strong problem-solving attitude, flexibility and adaptability to navigate through unpredictable circumstances and push things to closure.
  • You'll be working with a diverse group of minds across departments, so collaborative spirit is essential.
  • Skills:
    Strong conceptual understanding of
    customer journey, segmentation, consumer behavior
    .
  • Solid
    data literacy
    ,
    stakeholder management
    and
    prioritisation skills
    .
  • Immediate joinees, or candidates with

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