Head of Marketing Operations

You are a storytellerstrategist with exceptional design sensibility. You go deep into consumer psychology to decide what to say, how to show it, and where it converts. You'll shape brand meaning, craft narratives, architect campaigns, and personally raise the design bar across every asset. Early months are handson (you run key campaigns yourself), then you scale a small, elite team.

Core Priorities (must excel)

1. Narrative & Consumer Psychology

2. Decode motivations, anxieties, and triggers of our customers; turn these into clear value propositions, offers, and creative angles that sell.

3. Convert insights into story frameworks (hook tension resolution proof) for films, influencers, landing pages, and retail.

2. Design Taste & Output Quality (Jonathan Ive standard)

• Set and own the brand taste: typography, color, composition, pacing, negative space, craft portrayal.
• Act as final creative gate for hero assets. Nothing ships unless it meets the bar for elegance, clarity, and restraint.

Key Responsibilities (expanded)

A. Brand Story & Positioning

• Define the brand narrative system (origin, craft, purpose, promise, proof).
• Build a message hierarchy by audience/occasion; maintain a living brand lexicon (words we use/avoid).
• Map category codes vs. distinctive brand codes; know when to break/borrow/design anew.

B. Consumer Insight & Psychology

• Run a lightweight research cadence: founder interviews, client fittings, floor walkthroughs, qual calls, and social listening.
• Translate findings into testable hypotheses (e.g., "antioxidation proof > finish claims for tier2 bridesmaids").
• Use behavioral levers (social proof, authority, scarcity, loss aversion, effort justification) ethically in ads and pages.

C. Creative Direction & Design Leadership

• Write cinematic briefs for videography/photo (beats, mood, palette, lens choices, texture, movement).
• Chair weekly taste reviews with designers/videographer; give frameaccurate feedback (composition, rhythm, grade).
• Maintain a Brand Bible: grid, type pairings, color ratios, craft closeups, retouching rules, motion grammar.

D. Performance Marketing & Experimentation

• Own Meta/Google strategy and execution initially; scale with specialists later.
• Build an alwayson testing program: concept hook format audience; move budget to winners quickly.
• Report on CAC, ROAS, MER, LTV with creativelevel insights (which hooks, scenes, copy lines drive payback).

E. Content Engine & Campaign Orchestration

• Annual/seasonal campaign calendar; integrate films, influencers, PR, email/WA, retail moments.
• Turn one flagship shoot into multiformat assets (hero film, 6s cutdowns, stills, GIF loops, BTS).
• Partner with the fashion team to hero craft (embroidery, fabric, finish) without clutter.

F. Influencer, Partnerships & PR

• Build a creator slate (fit, reach, credibility); contract, brief, and attribute properly.
• Use editorial PR and offline events (trunk shows, masterclasses) to add authority and depth.

G. Digital Product, CRM & CX

• Own Shopify storytelling (LPs, collection narratives, A/B copy, UX microcopy).
• Design CRM journeys (welcome, education, drop, winback) with message sequencing tied to psychology.
• Set up measurement for creative watchtime, scrolldepth, story retention, not just clicks.

H. Team, Process & Vendors

• Hire and coach Tshaped creatives; build SOPs for brief draft critique ship.
• Select and manage bestfit vendors (production, colorists, stylists, PR) with clear quality criteria.

MustHave Skills

• Exceptional storytelling (briefs, scripts, copy) plus visual taste (type, layout, pacing, grade).
• Working grasp of behavioral science / consumer psychology applied to commerce.
• Handson with Meta/Google; can run experiments endtoend.
• Clear, decisive feedback; framelevel direction for photo/film.
• Analytical rigor; turn data into creative decisions.

GoodtoHave

• Product marketing background; marketplace (Nykaa/Amazon) experience.
• SEO/organic playbook; basic UX design competency.

Tools

Meta Ads Manager, Google Ads, GA4, Looker/Sheets, Figma, Notion, Miro, Typeform/Hotjar, basic NVivo/Descript for qual notes, Premiere/Resolve familiarity for review.