Marketing & Events Head

2 weeks ago

Hyderabad, Telangana, India St. Joseph's & St. Paul's Group of Colleges Full time
Job Title: Head – Marketing, PR & Events

Institution: St. Paul's & St. Joseph's Group of Colleges
Location: [Himayatnagar, Attapur, Tolichowki, Hyderabad]
Job Type: Full-Time | On-site
Experience: Minimum 5 years in Marketing/PR/Event Management (Education sector preferred)

Job Summary:

We are looking for a dynamic and strategic Head of Marketing, PR & Events who will be responsible for leading and executing the institution's marketing and communication strategy – both digital and onsite. The ideal candidate should be highly creative, organized, and result-oriented with a passion for the education sector. This role involves managing the college's brand image, digital presence, public relations, student outreach, events, and all printing/publication needs.

Key Responsibilities: Marketing & Branding

- Develop and execute comprehensive marketing strategies to promote the college's programs and achievements.
- Create branding guidelines and ensure consistency across all platforms and materials.
- Conduct market research and competitor analysis to improve positioning.

Digital Marketing

- Oversee and optimize all digital campaigns (SEO, SEM, email, social media).
- Manage the college's website and social media platforms to enhance visibility and engagement.
- Run paid ads across Google, Meta, YouTube, etc., for admissions, events, and branding.

Public Relations & Outreach

- Build and maintain media relationships to ensure positive coverage.
- Prepare press releases, media kits, and handle press interactions.
- Coordinate outreach campaigns in schools, colleges, and career expos.

Event Management

- Plan and execute internal and external events: admission drives, academic events, student fests, alumni meets, etc.
- Coordinate logistics, permissions, vendors, and promotion for all events.
- Ensure event branding aligns with the college's image and goals.

Printing & Collateral Production

- Supervise design, content, and production of brochures, banners, certificates, ID cards, and other printed materials.
- Ensure timely printing and distribution of marketing collateral.

Team & Budget Management

- Lead and mentor a team of marketing assistants, designers, and interns.
- Manage marketing budgets and ensure cost-effective strategies.
- Collaborate closely with the admissions and academic teams.

Key Skills Required:

- Strong leadership and communication skills
- Expertise in digital tools (Google Ads, Meta Business Suite, Canva, Mailchimp, etc.)
- Creative thinking and content development ability
- Excellent coordination and multitasking abilities
- Knowledge of vendor and agency management
- Event planning and execution skills
- Crisis management and PR skills

Qualifications:

- Bachelor's or Master's degree in Marketing, Mass Communication, Business Administration, or a related field.
- Minimum 5 years of experience in marketing and branding (experience in the education sector is a plus).

Working Hours:

- Monday to Saturday, 9:00 AM to 6:00 PM

What We Offer:

- Opportunity to lead and innovate in a reputed academic institution
- Freedom to execute creative strategies
- Collaborative and supportive work environment
- Competitive salary based on experience

Requirements

Must have Experience in Managing Marketing Campaigns both Offline and Online

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