Head of Marketing – Real Estate

3 days ago

Hyderabad, Telangana, India GHR Infra Full time
Job Title: Head of Marketing – Real EstateLocation: GHR CALLISTO, Kollur, HyderabadDepartment: MarketingReporting To: CEO / ManagementJob Summary:We are looking for a strategic and hands-on Head of Marketing to lead the marketing efforts for our real estate vertical. This role will be responsible for developing and executing multi-channel marketing strategies, overseeing digital and offline campaigns, generating high-quality leads, and working closely with sales to drive business outcomes. The role also demands strong content creation capabilities, an eye for design, and a deep understanding of the competitive landscape.Key Responsibilities:Marketing Strategy & Execution
• Plan, develop, and execute 360-degree marketing strategies for new and ongoing projects.
• Align marketing efforts with project sales goals and business objectives.
• Monitor and manage marketing budgets and ROI across channels.Digital & Performance Marketing
• Design and run digital campaigns (Google Ads, Meta, SEO, YouTube, etc.).
• Use analytics tools to track campaign performance and continuously optimize.
• Coordinate with CRM and Sales teams for lead nurturing and tracking.Sales Tracking & MIS
• Monitor daily sales, lead flow, and marketing impact.
• Create and share detailed MIS reports (daily, weekly, monthly) with stakeholders.
• Use insights to fine-tune campaign effectiveness and decision-making.Agency & Vendor Coordination
• Conduct weekly meetings with all marketing and media agencies to track progress.
• Oversee creative development, media buying, branding activities, and execution timelines.
• Manage print vendors, event agencies, digital partners, and OOH vendors.Content Creation & Collateral Development
• Lead content strategy for brochures, flyers, hoardings, social media, videos, and digital ads.
• Work with designers and copywriters to deliver compelling, brand-aligned communication.
• Drive storytelling and visual identity for each project based on its unique USPs.Competitor & Market Research
• Conduct ongoing competitor benchmarking across product offerings, pricing, campaigns, and brand positioning.
• Generate insights for market trends, buyer behavior, and location-based dynamics.
• Use findings to refine positioning, messaging, and creative direction.Offline Marketing & Branding
• Plan and execute offline campaigns including hoardings, print media, events, and site branding.
• Ensure brand consistency and premium execution across all physical touchpoints.Cross-Functional & Team Leadership
• Collaborate with Sales, CRM, Design, Architecture, and Project teams.
• Manage and mentor the in-house marketing team and content creators.
• Drive alignment through structured communication and joint reviews.Qualifications & Skills:
• MBA in Marketing or equivalent.
• 8–15 years of experience in real estate or a related industry, with proven leadership.
• Deep understanding of both brand and performance marketing.
• Strong grasp of CRM systems, analytics dashboards, and digital tools.
• Excellent communication, content, and storytelling skills.
• Proactive, detail-oriented, and highly organized.

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