
Digital Marketing specialist in real estate
3 weeks ago
Location: Hyderabad (On-site)
Company: Scalebait – Real Estate Performance Marketing Startup
Salary: ₹35,000 – ₹40,000 (Based on Experience)
Experience Required: 1–3 years
Joining: Immediate
About Us:
Scalebait is a fast-growing performance marketing agency helping real estate developers and channel partners generate high-quality leads through Meta and Google Ads. We're on a mission to deliver scalable growth with real-time results.
Role Overview:
We're looking for a passionate Digital Marketing Executive who is skilled in running Meta and Google Ads for real estate projects. The ideal candidate should be proactive, analytical, and have strong communication skills with a growth-oriented mindset.
Key Responsibilities:
Strategize, launch, and manage paid ad campaigns on Meta (Facebook & Instagram) and Google Ads for real estate clients
Optimize campaigns for CPL, lead quality, and targeting performance
Create daily/weekly reports using Excel and Google Sheets
Coordinate with creative teams and website developers for ad assets and landing pages
Pitch real estate projects to clients and communicate performance metrics confidently
Use AI tools for research, content drafting, and campaign planning
Track lead flow from CRM to ad platforms and troubleshoot issues
Support in hiring and team growth initiatives
Stay updated with ad policies, real estate marketing trends, and tools
Work directly with the founder to contribute to Scalebait's growth
Requirements:
1–3 years of hands-on experience with Meta & Google Ads in real estate campaigns
Strong understanding of audience targeting, lead generation, and campaign optimization
Excellent communication skills (written and verbal)
Ability to analyze data, present reports, and make strategic decisions
Proficiency in Excel, Google Sheets, Google Drive
Familiarity with AI tools like ChatGPT, Jasper, etc. for marketing tasks
Self-driven, fast learner, and ready to take ownership
Should be able to join immediately and be committed to growing with a startup
What You'll Get:
Opportunity to work closely with the founder on high-ticket campaigns
Exposure to leading real estate brands and diverse projects
A fast-paced, creative startup environment
Space to experiment, learn, and grow rapidly
Ownership & recognition for your work
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