Content Strategist

2 weeks ago

Remote, India Astanzi Full time ₹ 21,600 - ₹ 30,000 per year

Job Type: Full-Time (Remote)

Experience: 2-4 Years

Agency Experience: Mandatory

We are looking for a Brand Strategist who combines creative thinking, strategic planning, strong writing skills, and coordination discipline. Agency experience is a must, as the role involves handling multiple brands, managing timelines, and delivering high-quality strategic content.

You will brainstorm ideas, shape brand narratives, build content calendars, write content across formats, and ensure seamless execution with the creative team.

Key Responsibilities

Brand Strategy & Ideation

  • Brainstorm concepts, campaign ideas, and brand directions with the team.
  • Develop strategic frameworks, messaging, and brand narratives.
  • Research competitors, industry trends, and audience behavior to inform strategy.

Content Calendar Development

  • Build monthly/weekly content calendars for multiple brands.
  • Ensure content is aligned with brand identity, objectives, and campaign themes.

Content Writing

You will write clear, intelligent, and brand-aligned content including:

  • Social media captions (Instagram, Facebook, LinkedIn)
  • Reel scripts & short-form content hooks
  • YouTube podcast outlines & scripts
  • Press releases & announcements
  • Copywriting for ads (Meta, Google, YouTube)
  • Emailers & newsletters
  • Research-driven essays, articles, and case studies
  • Brand communication guidelines & messaging documents

Creative Coordination

  • Work closely with designers and video editors to translate strategies into deliverables.
  • Provide clear briefs, references, and feedback.
  • Track all tasks to ensure everything is delivered on time.

Campaign & Project Management

  • Manage timelines, approvals, and content rollout.
  • Ensure brand assets, posts, and campaigns are updated as per plan.
  • Maintain high attention to detail across all brand communication.

Required Skills & Experience

  • Strong experience in brand strategy, content writing, or creative planning.
  • Excellent command of written English and storytelling.
  • Ability to think conceptually and translate strategy into content ideas.
  • Understanding of digital platforms, social media trends, and communication styles.
  • Strong coordination and project management skills.
  • Ability to handle multiple brands and deadlines simultaneously.
  • Should be proactive, detail-oriented, and able to think independently.

Job Types: Full-time, Permanent

Pay: ₹18, ₹25,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time
  • Work from home

Work Location: Remote

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