Marketing & Research Executive

**About Medhavi Skills University**

Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. As a pioneering institution in the convergence of the skilling ecosystem with higher education, MSU aligns with the National Education Policy, 2020 (NEP 2020). Recognized by the UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes to offer work-integrated courses, embedding on-the-job internships and training within the curriculum. MSU is a recognized Awarding Body under the National Council for Vocational Education & Training (NCVET) and is empanelled with the Directorate General of Training (DGT). As an anchor university partner with the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future workspace by co
- working with industry partners to design and implement demand-driven programs.

**About MSU WISE**:
Medhavi Skills University (MSU) has launched the WISE initiative to enhance employability and support job creation by equipping individuals with industry-relevant theoretical knowledge and on-the-job training. This initiative fosters collaborative efforts between MSU and various industries, creating a mutually beneficial relationship. Through the concept of "Industry as Campus," students gain a competitive edge by acquiring practical skills directly from industry experts. For industries, this partnership results in better employee retention, reduced attrition rates, and increased productivity. By collaborating with over 100+ industry and skill partners, including prominent names like NIFD Global, IHG, AEQUS, iACE, AIHBA, WLRS Ireland, NHQ Studios, B4M Entertainments, and IGJ, MSU is making significant strides towards closing the skill gap. This approach not only enhances employability but also promotes entrepreneurship across diverse sectors, ultimately contributing to a skilled and capable workforce.

**Role Overview**:
**Key Responsibilities**:
**Research**
- Conduct detailed research on MSU’s courses and programs, including main campus offerings and CRUX programs.
- Benchmark MSU programs with competitor universities and institutions to identify differentiators.
- Analyze industry and market trends in higher education, skilling, and work-integrated programs.
- Prepare research reports, briefs, and presentations for management and marketing teams.
- Support program positioning by gathering data on student preferences, job market demand, and emerging domains.

**Marketing / Sales**
- Translate research insights into effective marketing and sales strategies.
- Engage with prospective students, parents, and corporate clients to promote MSU’s programs.
- Assist in creating marketing collateral, pitch decks, and program-specific campaigns.
- Coordinate with the admissions and outreach teams to support lead generation and conversions.
- Represent MSU at student fairs, events, webinars, and industry forums to promote programs.

**Qualifications & Skills Required**:

- MBA in Marketing (preferred) with strong exposure to research and analytics.
- 3+ years of experience in marketing, sales, or academic research.
- Strong analytical, research, and reporting skills; ability to synthesize data into actionable insights.
- Good communication and presentation skills.
- Proficiency in MS Excel, PowerPoint, and research/market analysis tools.
- A self-starter with curiosity, problem-solving ability, and a results-driven mindset.

**What We Offer**
- Being a key player in something potentially massive and world-changing
- Competitive salary and incentive structure, best in the industry.
- Opportunities for professional development and growth.
- A supportive and collaborative work environment.
- The chance to make a meaningful impact on the careers and lives of working professionals.

**How to Apply**

Medhavi Skills University is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.