Btl Activation Executive

7 days ago

Sultanpur Delhi Delhi, India The Mainstage productions Full time

Key Responsibilities
- **Campaign Planning & Execution**:

- Develop and implement BTL strategies, including events, roadshows, and in-store promotions.
- Coordinate and manage on-ground activations to engage the target audience directly.
- Plan and allocate regional BTL activities to maximize reach and brand awareness.
- **Team & Vendor Management**:

- Build and train on-ground teams for campaign execution.
- Manage and monitor the performance of promotional staff and field teams.
- Establish and maintain a network of vendors and agencies for various promotional activities.
- **On-Ground Coordination & Support**:

- Oversee the setup of promotional materials like POS displays, banners, and branding.
- Address and resolve any on-ground escalations or issues that arise during campaigns.
- Conduct market visits and audits (quantitative and qualitative) to check campaign effectiveness.
- **Reporting & Analysis**:

- Generate daily, weekly, and monthly reports on activity execution, footfalls, and sales.
- Justify Return on Investment (ROI) and performance against budgets.
- Work with city managers or department heads to update on campaign proceedings and results.
- **Strategic Contribution**:

- Suggest strategies for improving campaign execution and overall output.
- Innovate and introduce new marketing initiatives to create brand recall and awareness.
- Work to optimize operational efficiency and contribute to the P&L of the organization.

**Required Skills**:

- Strong communication and interpersonal skills.
- Excellent organizational and planning abilities.
- Ability to work independently and as part of a team.
- Creative and strategic thinking.
- Willingness to travel frequently to field locations.
- Ability to handle budgets and track expenses.

Pay: ₹10,231.51 - ₹20,000.00 per month

**Benefits**:

- Provident Fund

Application Question(s):

- Have you managed BTL activations in more than one location at the same time?
- Do you follow a structured budgeting process for every event you handle?

**Experience**:

- BTL activation: 1 year (required)

**Language**:

- English (preferred)

Willingness to travel:

- 100% (required)

Work Location: In person

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