
BTL (Marketing Manager)
7 days ago
Job Description – BTL Marketing Manager (CAB – Curtains & Blinds)
Location: New Delhi (South Delhi/Gurgaon /Noida focus)
Experience: 4–8 years
Industry Preference: Home Décor, Lifestyle, Retail, FMCG, Events & Activations
About Us
CAB – Curtains and Blinds is part of the Pretfab Group, a leader in bespoke and trendy window solutions. With 30+ years of furnishing industry expertise and a fast-growing retail presence, CAB is building India's first large-scale made-to-measure curtain & blinds brand.
Role Overview
We are looking for a hands-on BTL Marketing Manager who will drive on-ground activations, local brand presence, and footfall generation for our CAB stores in New Delhi. This role is about executing smart, high-impact campaigns that connect us with homeowners, interior designers, and premium residential communities.
Key Responsibilities
- Plan & execute store launches, retail activations, and monthly BTL campaigns
- Build partnerships with RWAs, premium societies, architects, and clubs
- Manage local marketing vendors (printers, exhibition stall fabricators, promoters, etc.)
- Organize in-store events, design workshops, and live demos to increase walk-ins
- Coordinate with CAB marketing team on ATL + digital integration
- Ensure cost-effective execution of activities with clear ROI metrics
- Generate leads database from on-ground campaigns and track conversions
What We're Looking For
- 4–8 years of experience in BTL marketing / retail activations / event management
- Strong local market knowledge of Delhi NCR (premium markets + societies)
- Proven vendor & agency network for BTL execution
- Creative mindset with budget discipline
- Excellent communication & negotiation skills in English & Hindi
- Hustler attitude – must be willing to work evenings/weekends for activations
What We Offer
- A chance to build India's largest curtain & blinds retail brand
- Entrepreneurial work environment with creative freedom
- Growth opportunities as CAB expands across India
- Competitive salary + performance incentives
Job Type: Full-time
Pay: ₹60, ₹100,000.00 per month
Benefits:
- Leave encashment
Work Location: In person
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