BTL (Marketing Manager)

2 weeks ago

Ghitorni Delhi Delhi, India pretfab Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Description – BTL Marketing Manager (CAB – Curtains & Blinds)

Location: New Delhi (South Delhi/Gurgaon /Noida focus)

Experience: 4–8 years

Industry Preference: Home Décor, Lifestyle, Retail, FMCG, Events & Activations

About Us

CAB – Curtains and Blinds is part of the Pretfab Group, a leader in bespoke and trendy window solutions. With 30+ years of furnishing industry expertise and a fast-growing retail presence, CAB is building India's first large-scale made-to-measure curtain & blinds brand.

Role Overview

We are looking for a hands-on BTL Marketing Manager who will drive on-ground activations, local brand presence, and footfall generation for our CAB stores in New Delhi. This role is about executing smart, high-impact campaigns that connect us with homeowners, interior designers, and premium residential communities.

Key Responsibilities

  • Plan & execute store launches, retail activations, and monthly BTL campaigns
  • Build partnerships with RWAs, premium societies, architects, and clubs
  • Manage local marketing vendors (printers, exhibition stall fabricators, promoters, etc.)
  • Organize in-store events, design workshops, and live demos to increase walk-ins
  • Coordinate with CAB marketing team on ATL + digital integration
  • Ensure cost-effective execution of activities with clear ROI metrics
  • Generate leads database from on-ground campaigns and track conversions

What We're Looking For

  • 4–8 years of experience in BTL marketing / retail activations / event management
  • Strong local market knowledge of Delhi NCR (premium markets + societies)
  • Proven vendor & agency network for BTL execution
  • Creative mindset with budget discipline
  • Excellent communication & negotiation skills in English & Hindi
  • Hustler attitude – must be willing to work evenings/weekends for activations

What We Offer

  • A chance to build India's largest curtain & blinds retail brand
  • Entrepreneurial work environment with creative freedom
  • Growth opportunities as CAB expands across India
  • Competitive salary + performance incentives

Job Type: Full-time

Pay: ₹60, ₹100,000.00 per month

Benefits:

  • Leave encashment

Work Location: In person

  • Btl Marketing Executive

    2 days ago

    Delhi, India CASA GRANDE Full time

    Minimum 6 months experience is mandatory. Salary will be 25k to 30k Executive - Operations Branding & Advertising (BTL Marketing) Job Summary: executing BTL activations from arranging manpower to the execution and managing the entire BTL/ATL campaign within the city. **Responsibilities**: - Plan and execute end-to-end BTL/ATL marketing campaigns. -...

  • BTL (marketing manager)

    4 weeks ago

    Delhi, India Adven biotech Full time

    Doctor Engagement & Medical Marketing Build and execute doctor engagement strategies through CMEs, medical camps, webinars, and scientific communication. Develop scientific marketing tools such as visual aids, product monographs, clinical support material, and ensure their effective usage by the field force. Collaborate with the Medical Affairs team to...

  • BTL (marketing manager)

    1 week ago

    Delhi, Delhi, India Adven biotech Full time ₹ 84,000 - ₹ 60,00,000 per year

    Doctor Engagement & Medical MarketingBuild and execute doctor engagement strategies through CMEs, medical camps, webinars, and scientific communication.Develop scientific marketing tools such as visual aids, product monographs, clinical support material, and ensure their effective usage by the field force.Collaborate with the Medical Affairs team to ensure...

  • Btl Marketing

    2 weeks ago

    Delhi, India MNR Solutions Full time

    **Urgent Hiring For Marketing Associate (BTL) Marketing - Delhi** **Experience** - 1 to 3 years minimum **CTC** - 3 lpa **Qualification** - Graduation **Gender : Male/Female** **Location :Delhi** **Roles & Responsibility** - Identify and assess promising leads within the apartment market. - Develop and implement comprehensive marketing campaigns for...

  • BTL- Marketing Executive

    2 weeks ago

    Delhi, NCR, India Adven Biotech Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Preferred candidate profileDoctor Engagement & Medical MarketingBuild and execute doctor engagement strategies through CMEs, medical camps, webinars, and scientific communication.Develop scientific marketing tools such as visual aids, product monographs, clinical support material, and ensure their effective usage by the field force.Collaborate with the...

  • BTL Interns

    4 days ago

    Delhi, Delhi, India The Sachdev Group Full time ₹ 96,000 - ₹ 1,20,000 per year

    Intern – BTL Marketing & Corporate Tie-upsLocation:Delhi NCR (Workshops: Moti Nagar, Gurgaon, Okhla, Noida Sec-63)Duration:6 MonthsQualification:BBA / MBA (Marketing, Sales, or related field) – Pursuing or Recent GraduateRole Overview:We are looking for enthusiastic and self-driven interns to support our BTL Marketing campaigns and corporate partnership...

  • Lead - BTL Activation

    23 hours ago

    New Delhi, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities:1. Strategic Planning & Framework Development- Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. - Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation Leadership-...

  • Btl Activation Executive

    1 week ago

    Sultanpur, Delhi, Delhi, India The Mainstage productions Full time

    Key Responsibilities - **Campaign Planning & Execution**: - Develop and implement BTL strategies, including events, roadshows, and in-store promotions. - Coordinate and manage on-ground activations to engage the target audience directly. - Plan and allocate regional BTL activities to maximize reach and brand awareness. - **Team & Vendor Management**: -...

  • Client Servicing Executive

    6 days ago

    Delhi, India Brand Marketing Works Full time

    Some Understanding of Event management or have worked in some btl agency Has some experience in client servicing Requires to travel locally Good communication Smart and confident **Job Type**: Regular / Permanent **Benefits**: - Cell phone reimbursement - Health insurance - Provident Fund Schedule: - Day shift Ability to commute/relocate: - Delhi,...

  • BTL Activation Executive

    2 weeks ago

    Delhi, Delhi, India Sneakare Full time ₹ 2,40,000 - ₹ 7,20,000 per year

    JOB DESCRIPTION - BTL Activation ExecutiveLocation:DelhiEmployment Type:Full-TimeIndustry:RetailSalary:Upto 30kJob Summary:We are looking for a proactive and detail-orientedBTL Activation Executiveto plan, coordinate, and execute pop-up stalls, kiosks, and brand activations at malls, residential areas, and high-footfall locations. The ideal candidate will...