BTL (Marketing Manager)

2 weeks ago

Ghitorni Delhi Delhi, India pretfab Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Description – BTL Marketing Manager (CAB – Curtains & Blinds)

Location: New Delhi (South Delhi/Gurgaon /Noida focus)

Experience: 4–8 years

Industry Preference: Home Décor, Lifestyle, Retail, FMCG, Events & Activations

About Us

CAB – Curtains and Blinds is part of the Pretfab Group, a leader in bespoke and trendy window solutions. With 30+ years of furnishing industry expertise and a fast-growing retail presence, CAB is building India's first large-scale made-to-measure curtain & blinds brand.

Role Overview

We are looking for a hands-on BTL Marketing Manager who will drive on-ground activations, local brand presence, and footfall generation for our CAB stores in New Delhi. This role is about executing smart, high-impact campaigns that connect us with homeowners, interior designers, and premium residential communities.

Key Responsibilities

  • Plan & execute store launches, retail activations, and monthly BTL campaigns
  • Build partnerships with RWAs, premium societies, architects, and clubs
  • Manage local marketing vendors (printers, exhibition stall fabricators, promoters, etc.)
  • Organize in-store events, design workshops, and live demos to increase walk-ins
  • Coordinate with CAB marketing team on ATL + digital integration
  • Ensure cost-effective execution of activities with clear ROI metrics
  • Generate leads database from on-ground campaigns and track conversions

What We're Looking For

  • 4–8 years of experience in BTL marketing / retail activations / event management
  • Strong local market knowledge of Delhi NCR (premium markets + societies)
  • Proven vendor & agency network for BTL execution
  • Creative mindset with budget discipline
  • Excellent communication & negotiation skills in English & Hindi
  • Hustler attitude – must be willing to work evenings/weekends for activations

What We Offer

  • A chance to build India's largest curtain & blinds retail brand
  • Entrepreneurial work environment with creative freedom
  • Growth opportunities as CAB expands across India
  • Competitive salary + performance incentives

Job Type: Full-time

Pay: ₹60, ₹100,000.00 per month

Benefits:

  • Leave encashment

Work Location: In person

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