BTL (marketing manager)
1 week ago
Doctor Engagement & Medical Marketing
- Build and execute doctor engagement strategies through CMEs, medical camps, webinars, and scientific communication.
- Develop scientific marketing tools such as visual aids, product monographs, clinical support material, and ensure their effective usage by the field force.
- Collaborate with the Medical Affairs team to ensure evidence-based communication.
- Strengthen KOL (Key Opinion Leader) connect and drive advocacy for the brand portfolio.
Retail & Trade Marketing
- Plan and execute retail visibility campaigns, including POS materials, branding, and display activities.
- Drive in-clinic and pharmacy-level activations to increase product off-take.
- Monitor secondary sales trends and provide marketing support to distributors/stockists.
- Ensure effective ROI from retail promotions and schemes.
BTL Activities & Brand Building
- Design and execute BTL campaigns like health camps, patient awareness programs, sponsorships, and exhibitions.
- Plan doctor-patient connect initiatives to build trust and product adoption.
- Develop patient education materials, digital assets, and interactive marketing solutions.
Job Type: Full-time
Pay: ₹20, ₹50,000.00 per month
Work Location: In person
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