BTL- Marketing Manager

3 weeks ago

New Delhi, India Ferty9 Fertility Center Full time

Job Title: Below the Line (BTL) Marketing ManagerLocation: HyderabadJob Type: Full-TimeReports To: BTL Marketing HeadSalary: 4.5 LPA - 6.5 LPAJob SummaryWe are looking for a proactive and hands-on BTL Marketing Manager to lead Ferty9’s below-the-line (BTL) marketing activities at a regional level. This role focuses on planning, executing, and optimizing hyperlocal campaigns such as fertility awareness camps, clinic-level engagement, partnerships, and social media management. The ideal candidate should have experience in healthcare or service-based field marketing, a deep understanding of the local market, and the ability to build strong community connections.Key ResponsibilitiesLocal Campaign Execution- Plan and implement on-ground BTL marketing activities such as fertility camps, awareness drives, and outreach events in the assigned region. - Identify high-potential areas and local opportunities for brand visibility and lead generation.Community & Hyperlocal Engagement- Build strong local partnerships with clinics, pharmacies, local influencers, NGOs, and community leaders. - Customize campaigns based on regional audience behavior and demographics.Social Media Management- Manage clinic-level social media pages with relevant and engaging content. - Capture and post live event updates, testimonials, and community stories.Event Management- Take full ownership of organizing fertility camps and other brand events—right from venue finalization, promotion, vendor coordination to on-ground execution. - Ensure a seamless experience for all stakeholders and attendees.Reporting & Performance Tracking- Maintain detailed reports of all BTL activities, leads generated, ROI, and budget spent. - Share weekly and monthly reports with the BTL Marketing Head and suggest improvements.Brand Representation- Serve as the face of the brand in local interactions, maintaining professionalism and brand integrity. - Ensure all materials and communications align with brand standards.Coordination & Compliance- Coordinate with the central marketing and operations teams to ensure alignment of messaging and goals. - Ensure adherence to all legal, ethical, and company policies during all activities.Candidate ProfileQualifications & Experience:- 2–4 years of experience in BTL/field marketing, preferably in healthcare, diagnostics, wellness, or service-oriented sectors. - Proven ability to manage events, field campaigns, and vendor partnerships. - Local language fluency (Telugu preferred) and familiarity with the local geography and culture.Skills:- Strong communication, negotiation, and interpersonal skills. - Ability to multitask and handle on-ground challenges with agility. - Knowledge of digital platforms like Facebook, Instagram for local engagement. - Willingness to travel locally within the region for campaigns and events.

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