Zonal Manager – BTL

3 days ago

Delhi, Delhi, India Eduplex services private limited Full time ₹ 4,00,000 - ₹ 6,10,000 per year

Zonal Manager – BTL Execution / Marketing Activation Manager

Location: Delhi

Experience: 8+ Years

CTC: Up to ₹6 LPA

Gender Preference: Male

Languages Preferred: English, Hindi

Department: 360° Execution / Marketing Operations

Employment Type: Full-Time

About the Role:

We are looking for a highly driven and detail-oriented Zonal Manager – Execution to lead end-to-end implementation of BTL marketing, events, and promotional activities across the region. The ideal candidate will have hands-on experience in vendor management, budgeting, on-ground activations, and team leadership, ensuring quality execution within defined timelines and profitability goals.

This role demands a strong understanding of brand activations, events, exhibitions, and promotional campaigns along with excellent leadership and operational execution skills.

Key Responsibilities:1. Project & BTL Execution

  • Plan, coordinate, and execute BTL marketing campaigns, events, exhibitions, and brand activations.
  • Manage end-to-end execution including vendor coordination, budgeting, and logistics.
  • Ensure quality, timeliness, and profitability of every project.

2. Vendor Management

  • Identify, onboard, and manage regional vendors and agencies.
  • Negotiate cost-effective rates while maintaining quality standards.
  • Develop a strong vendor network for multiple city-level activations.

3. Coordination & Communication

  • Act as the bridge between sales teams, vendors, and internal departments.
  • Coordinate with regional marketing teams for city-specific promotions and events.
  • Ensure proper reporting, documentation, and project updates.

4. Innovation & Process Improvement

  • Bring fresh ideas and creative concepts for activations and brand visibility.
  • Use digital tools and systems (VWB, CRM, etc.) for tracking and reporting.
  • Drive process improvement initiatives and implement best practices.

5. Financial Management

  • Handle project budgeting, cost approvals, and vendor payments.
  • Track ROI on activations and maintain profitability targets.

Required Skills:

  • Excellent knowledge of BTL activities, event management, and activations
  • Strong leadership and team management skills
  • Expertise in vendor development and negotiation
  • Proficient in budgeting, cost control, and execution planning
  • Strong communication, coordination, and reporting abilities

Desired Skills:

  • Understanding of client requirements and brand objectives
  • Ability to innovate and deliver impactful activation ideas
  • Proficiency in using management systems and project tracking tools

Education Qualification:

Graduate in any discipline (MBA/PG in Marketing preferred)

Why Join Us:

  • Opportunity to lead large-scale regional activations and marketing projects
  • Exposure to diverse industries and innovative brand campaigns
  • Collaborative work environment with growth potential

Keywords:

Zonal Manager Execution / BTL Manager / Marketing Activation Manager / Event Execution Manager / Brand Promotion / Vendor Management / Regional Marketing / BTL Activities / Event Operations / Marketing Operations / Exhibition Management / Roadshow Execution / On-ground Activations / Campaign Management / Budgeting / Team Leadership / Vendor Development / Event Coordination / Marketing Jobs in Delhi /

Job Types: Full-time, Permanent

Pay: Up to ₹610,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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