BTL Manager

24 hours ago

Delhi, Delhi, India COLSTON Full time ₹ 9,00,000 - ₹ 12,00,000 per year

BTL Marketing Manager Colston

Location: Delhi

Experience: 2-7+ Years

Qualification: Graduate (MBA in Marketing preferred)

About the Role

Colston is looking for a mid-level BTL Marketing Manager to strengthen brand visibility and trade marketing operations across retail and project channels. The role involves executing BTL activities, managing dealer networks, supporting brand store development, and ensuring strong market presence for Colstons product portfolio.

Key Responsibilities:

BTL & Trade Marketing

  • Plan and execute BTL activities for Colston across key retail markets.
  • Implement in-store branding, display setups, and visual merchandising as per brand guidelines.
  • Manage retail promotions, product sampling, and market-specific brand activations.

Retail & Dealer Management

  • Conduct dealer store audits to ensure Colston branding, display hygiene, and product positioning.
  • Coordinate with distributors, dealers, and vendors for smooth execution of activities.
  • Plan and execute dealer meets, carpenter/mason/plumber meets to build product awareness.
  • Provide product training to showroom salesmen to improve their product knowledge.

Brand Store & Project Development

  • Support development and upkeep of Colston brand stores (COCO/FOFO).
  • Coordinate with architects, builders, and project partners for sampling and product showcasing.
  • Deliver presentations and product demos to project clients.

Market Insights & Strategy

  • Track competitor activities, market trends, and consumer behavior in the sanitaryware & bathware segment.
  • Provide insights to support strategic marketing and sales decisions.
  • Assist in marketing budget planning and cost monitoring.

Communication & Coordination

  • Maintain communication with dealers, project partners, and customers.
  • Manage email communications, client presentations, and relationship-building activities.
  • Coordinate with advertising agencies for BTL materials and media buying requirements.

Training & Engagement

  • Train dealer sales staff, plumbers, and channel partners on installation, product features, and new launches.
  • Support sales teams with marketing inputs, product information, and promotional support.

Requirements

  • Graduate (MBA in Marketing preferred).
  • Experience in BTL/trade marketingpreferably in sanitaryware, bath fittings, building materials, or similar industries.
  • Strong communication, coordination, and presentation skills.
  • Good vendor management and negotiation capability.
  • Understanding of retail marketing, project sales environment, and channel dynamics.
  • Proficiency in MS Office (Excel, PowerPoint, Word).

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