BTL (marketing manager)

2 weeks ago

Delhi, India Adven biotech Full time

Doctor Engagement & Medical Marketing

  • Build and execute doctor engagement strategies through CMEs, medical camps, webinars, and scientific communication.
  • Develop scientific marketing tools such as visual aids, product monographs, clinical support material, and ensure their effective usage by the field force.
  • Collaborate with the Medical Affairs team to ensure evidence-based communication.
  • Strengthen KOL (Key Opinion Leader) connect and drive advocacy for the brand portfolio.

Retail & Trade Marketing

  • Plan and execute retail visibility campaigns, including POS materials, branding, and display activities.
  • Drive in-clinic and pharmacy-level activations to increase product off-take.
  • Monitor secondary sales trends and provide marketing support to distributors/stockists.
  • Ensure effective ROI from retail promotions and schemes.

BTL Activities & Brand Building

  • Design and execute BTL campaigns like health camps, patient awareness programs, sponsorships, and exhibitions.
  • Plan doctor-patient connect initiatives to build trust and product adoption.
  • Develop patient education materials, digital assets, and interactive marketing solutions.

Job Type: Full-time

Pay: ₹20, ₹50,000.00 per month

Work Location: In person

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