Performance Marketer
2 weeks ago
**Job Title: Performance Marketing Manager - Skincare & D2C**
**Location**: Chennai.
**Experience**: 4+ Years
**Industry**: Skincare, Beauty, Personal Care, D2C E-commerce
**About Us**:
We are a fast-growing D2C skincare brand committed to redefining how self-care is experienced by today’s conscious consumers. We’re looking for a **Performance Marketing Manager** with proven expertise in scaling paid campaigns for skincare or beauty brands, who thrives on data, experimentation, and measurable growth.
**Key Responsibilities**:
- Plan, execute, and scale high-performing paid campaigns on Meta, Google Ads, YouTube, Programmatic, and other relevant channels
- Optimize campaigns for CAC, ROAS, LTV, and conversion rates across the full funnel
- Ideate and collaborate on ad creatives, UGC concepts, videos, and landing page testing
- Analyse campaign data to deliver actionable insights and growth strategies
- Run A/B tests on audiences, creatives, placements, and offers
- Manage and track monthly ad budgets, ensuring efficient spend and strong returns
- Stay updated on performance trends in the skincare/beauty space and adopt best practices
- Coordinate with the content, design, and CRM teams to align performance campaigns with product launches, promotions, and retention efforts
**Requirements**:
- 4-6 years of hands-on experience in performance marketing for D2C skincare, beauty, or personal care brands
- Proven track record of managing large paid media budgets with consistent positive ROAS
- Strong analytical skills with proficiency in tools like Meta Ads Manager, Google Ads, GA4, GTM, Hotjar, Looker Studio, Klaviyo (or similar)
- Experience with eCommerce funnels, retargeting, and scaling new customer acquisition
- Creative mindset to test and iterate messaging and visual hooks for skincare audiences
- Excellent communication and reporting skills
- Bonus: Familiarity with influencer campaigns or UGC sourcing for skincare brands
Pay: ₹600,000.00 - ₹1,500,000.00 per year
Work Location: In person
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