Performance Marketer

3 days ago

Noida Uttar Pradesh, India ELCOM DIGITAL Full time

**Key Responsibilities**:

- Plan, execute, and optimise lead-generation campaigns across paid platforms (Google Ads, LinkedIn Ads, Meta, etc.) targeting international and corporate clients.
- Develop and manage performance marketing strategies with a clear focus on **ROI, CPL (Cost per Lead), and Conversion Rate Optimisation**.
- Create audience segments and buyer personas to run highly targeted ad campaigns.
- Conduct A/B testing for ad creatives, copy, and landing pages to improve campaign performance.
- Monitor and report key performance metrics, using tools like Google Analytics, Meta Business Suite, and platform dashboards.
- Collaborate with the creative and sales teams to align messaging and funnel strategy.
- Manage budgets effectively and allocate spends to channels delivering the highest returns.
- Optimise landing pages and funnels for quality lead conversion.
- Keep up with trends in international markets and ad platforms, adapting strategies accordingly.

**Requirements**:

- Proven track record in **running ROI-driven paid campaigns**, especially in the B2B or software/SaaS space.
- Experience in **generating qualified leads for international and enterprise-level clients**.
- Strong knowledge of ad platforms - Google Ads, LinkedIn, Facebook/Instagram Ads, and retargeting strategies.
- Analytical mindset with proficiency in data tools like Google Analytics, Hotjar, or Mixpanel.
- Ability to write basic ad copies and suggest high-performing creative angles.
- Familiarity with CRMs (e.g., HubSpot, Salesforce) and lead tracking tools.
- Highly proactive, with a test-measure-learn approach to marketing.

Pay: ₹25,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Application Question(s):

- What growth means to you and what's your roadmap to grow in this highly saturated market ?

Work Location: In person

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