Performance Marketing Executive

2 days ago

Noida Uttar Pradesh, India Trackier Full time

At Trackier, we’re building SaaS (software as a service) products that are used in more than 20+ countries across the world. Over the last 8 years, Trackier has helped create industry standards in Performance Marketing and Mobile Marketing products and have helped brands grow their website conversions through partners by our suite of products across Performance, eCommerce, Mobile.

Trackier is Customisable Performance Marketing Software used by Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.

**Role Overview**:
We are hiring a Performance Marketing Executive (Fresher) who will support the digital marketing team in executing paid acquisition campaigns across platforms like Google, LinkedIn, and Meta. This role is ideal for individuals who are data-driven, detail-oriented, and looking to build a career in B2B performance marketing.

**Key Responsibilities**:

- Assist in planning and executing B2B paid campaigns across Google Ads, LinkedIn, and Meta Ads.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Support in writing ad copy and helping coordinate creative requirements.
- Monitor and report on campaign performance metrics such as CTR, CPL, ROAS, and CAC.
- Work with the content, design, and product teams to optimize landing pages and lead flows. Stay updated on best practices across platforms and in B2B SaaS marketing.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Google Ads and/or Meta Blueprint certification is mandatory.
- HubSpot Inbound Marketing or CRM certification is a plus.
- Familiarity with paid advertising platforms, funnel strategy, and marketing metrics.
- Strong attention to detail, communication skills, and analytical thinking.
- Proficient with Excel/Google Sheets. Eagerness to learn and contribute in a fast-paced environment.

**Benefits**
- Medical Insurance.
- Best in industry salary structure.
- Sponsored trips.
- Lucrative reimbursement policy

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