Performance Marketing Executive

1 week ago

Noida Uttar Pradesh, India procallisto solutions pvt Full time

Develop and execute performance marketing campaigns across various channels including Meta, Google, and affiliate networks to drive user acquisition and retention for our games.
- Conduct thorough analysis of campaign performance metrics, including ROAS, CTR, CPA, and LTV, and leverage insights to optimize campaigns and maximize ROI.
- Collaborate with cross-functional teams including game development and creative to ensure alignment of marketing strategies with overall business objectives.
- Stay updated on industry trends, emerging technologies, and best practices in performance marketing, and proactively identify opportunities for innovation and improvement.
- Manage relationships with external partners such as advertising networks, agencies, and affiliates to expand our marketing reach and drive scalable growth.
- Monitor and manage marketing budgets effectively, ensuring efficient allocation of resources to achieve desired outcomes.

**Qualifications**:

- 2-3 years of experience in performance marketing, with a focus on user acquisition and retention in the gaming industry.
- Proven track record of managing successful performance marketing campaigns on platforms such as Meta, Google (including Google Ads and Universal App Campaigns), and affiliate networks.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights to optimize campaign performance.
- Passion for gaming and a deep understanding of gaming industry trends, player behavior, and monetization strategies.
- Experience with performance marketing tools and platforms such as Facebook Ads Manager, Google Analytics, and attribution tracking solutions.
- Knowledge of ASO (App Store Optimization) strategies and techniques to improve app visibility and conversion rates.
- Familiarity with ad creative best practices and A/B testing methodologies to optimize ad performance and user engagement.
- Understanding of gaming KPIs and metrics such as DAU, ARPDAU, and retention cohorts, and their impact on user acquisition and monetization strategies.

Pay: ₹400,000.00 - ₹480,000.00 per year

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 2 years (preferred)
- total work: 3 years (preferred)
- Marketing: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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