Performance Marketing Executive

8 hours ago

Noida Uttar Pradesh, India Softratech info pvt.ltd. Full time

We are seeking a highly motivated Performance Marketing Specialist to join our dynamic team in the Real Game sector. As a key member of our marketing team, you will be responsible for driving user acquisition, engagement, and retention through effective performance marketing strategies.
- **Key Responsibilities**:

- Develop and execute performance marketing campaigns across various channels including
Meta, Google, and affiliate networks to drive user acquisition and retention for our games.
- Conduct thorough analysis of campaign performance metrics, including ROAS, CTR, CPA, and
LTV, and leverage insights to optimize campaigns and maximize ROI.
- Collaborate with cross-functional teams including game development and creative to ensure
alignment of marketing strategies with overall business objectives.
- Stay updated on industry trends, emerging technologies, and best practices in performance
marketing, and proactively identify opportunities for innovation and improvement.
- Manage relationships with external partners such as advertising networks, agencies, and
affiliates to expand our marketing reach and drive scalable growth.
- Monitor and manage marketing budgets effectively, ensuring efficient allocation of
resources to achieve desired outcomes.
- **Qualifications**:

- 2-3 years of experience in performance marketing, with a focus on user acquisition and
retention in the gaming industry.
- Proven track record of managing successful performance marketing campaigns on platforms
such as Meta, Google (including Google Ads and Universal App Campaigns), and affiliate
networks.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable
insights to optimize campaign performance.
- Passion for gaming and a deep understanding of gaming industry trends, player behavior,
and monetization strategies.
- Experience with performance marketing tools and platforms such as Facebook Ads Manager,
Google Analytics, and attribution tracking solutions.
- Knowledge of ASO (App Store Optimization) strategies and techniques to improve app
visibility and conversion rates.
- Familiarity with ad creative best practices and A/B testing methodologies to optimize ad
performance and user engagement.
- Understanding of gaming KPIs and metrics such as DAU, ARPDAU, and retention cohorts, and
their impact on user acquisition and monetization strategies.

Pay: ₹50,000.00 - ₹70,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 4 years (required)
- paid marketing: 3 years (required)

**Language**:

- English (required)

Work Location: In person

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