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Performance Marketer

2 weeks ago

Noida Uttar Pradesh, India Triedge Solutions Full time

**Key Responsibilities**:

- Plan and execute performance marketing campaigns across Meta Ads, Google Ads (Search, Display, YouTube), and other relevant channels.
- Optimize campaigns for key performance metrics such as **CPC, CPM, CTR, ROAS, CAC, CPL**, etc.
- Perform **A/B testing** on ad creatives, copies, landing pages, and audiences.
- Analyze performance data regularly and prepare insightful reports to track KPIs.
- Collaborate with creative, product, and sales teams to align marketing strategies.
- Manage budgets efficiently and scale campaigns based on performance.
- Stay up-to-date with the latest trends and algorithm changes in digital advertising.

**Requirements**:

- **Hands-on experience** in performance marketing (Meta, Google, or similar platforms), Internship experience preferred
- Proficiency in **Google Analytics, Meta Ads Manager, Google Ads Manager**, and similar tools.
- Understanding of marketing funnels, attribution models, and customer journey.
- Strong analytical skills with the ability to derive actionable insights from data.
- Basic knowledge of **landing page optimization** and CRO is a plus.
- Ability to work independently and in a fast-paced environment.
- Bachelor's degree in Marketing, Business, or a related field preferred.

**Nice to Have**:

- Experience in **eCommerce, D2C, SaaS**, or **lead-gen-based businesses**.
- Certification in Google Ads or Meta Blueprint.

Location: Sector 65, Noida

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person