Performance Marketer

3 days ago

Noida Uttar Pradesh, India Toffee Pvt Ltd Full time

**JOB DESCRIPTION- Performance Marketer**

**Job Title**: Performance Marketer

**Job Type**: Full-Time

**Location**: Noida Sector 63

**Experience**:1-3 years

**Budget**:Up to 3.6 LPA

**Job Summary**:
The Performance Marketer will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital platforms. This role requires a strong analytical mindset, expertise in performance marketing strategies, and the ability to drive measurable business growth.

**Key Responsibilities**:

- Develop, implement, and optimize performance marketing campaigns across channels such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Analyze data to track campaign performance, identify trends, and optimize for conversions and ROI.
- Conduct A/B testing to improve ad creatives, copy, and targeting strategies.
- Manage budgets effectively to ensure efficient spending and maximum returns.
- Work closely with the creative team to develop high-converting ad creatives.
- Stay updated with the latest digital marketing trends, algorithms, and best practices.
- Collaborate with SEO, content, and product teams to ensure integrated marketing efforts.
- Prepare detailed reports and insights on campaign performance and present findings to stakeholders.
- Implement retargeting and remarketing strategies to maximize customer retention and engagement.

**Qualifications & Requirements**:

- Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
- 3+ years of experience in performance marketing, digital advertising, or paid media management.
- Proven track record of running successful paid marketing campaigns with measurable results.
- Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, Google Analytics, and other performance tracking tools.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Experience with conversion rate optimization (CRO) and landing page optimization.
- Excellent communication, problem-solving, and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects effectively.

**Why Join Us?**
- Opportunity to lead and innovate in a data-driven marketing environment.
- A collaborative and dynamic work culture.
- Competitive salary and benefits package.
- Professional growth and learning opportunities.

If you're passionate about performance marketing and driving measurable business results, we’d love to hear from you

**Job Types**: Full-time, Permanent

Pay: From ₹13,846.25 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

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