Area Sales Executive

Position: Territory Sales Incharge

Location: Noida

The Opportunity:
Eggs are nature’s perfect nutrition and can solve for India’s nutrition problem. However, out of 40 Crore eggs consumed daily in India, more than 97% are sold in loose and unpackaged format. Indian egg industry is largely unorganized at the backend as well as the frontend. A typical egg in India takes 8-10 days to reach a retail counter by the time it is not fresh and has lost nutrition values (by more than 50% as per research). With non-fresh eggs, there is a funny egg smell and runny texture of yolk and albumen, which is very common with Indian eggs. Farmers make thin margins and are dependent on unorganized trader and wholesalers. Due to low incomes and lack of knowledge, there is heavy usage of anti-biotics and chemicals in poultry feed that causes long-term health issues.

The Company: Eggoz - Nupa Technologies Pvt Ltd.

Founded in 2017, Eggoz is a Series A funded growth-stage egg brand and Agritech start up, funded by NabVentures, Avaana Capital, Rebright Partners and Others. The founders Abhishek Negi, Uttam Kumar, Aditya Singh are alumni of IIT - Kharagpur.

Eggoz is building a brand of eggs in a $12 Billion egg consumption market which is growing at rapidly at 15% annually. With growing demand for hygienic and branded foods, Eggoz is striving to build the largest branded egg company and organize the egg sector. Eggoz aims to be the ‘Amul for Eggs’. It aims to deliver superior nutrition with sustainable farming, aim at better income for farmers,thereby wholistically attempting to solve the current challenges in the industry.

The business model is asset-light and tech-first where farmers are onboarded to an integrated platform, which includes poultry feed & nutrition integration using only herbal ingredients, and bird management technology to improve farmer income.

Eggoz is leading and fastest growing brand of eggs. Its products are available in omni-channel retail in 5 major metro cities and nearby non-metro towns. In the next phase, Eggoz aspires to become a household brand. It is looking to scale the brand and platform to rest of the country and build the largest national brand of eggs. It. It aims to build excitement around eggs and build the entire category of eggs and egg-based products.

Key Responsibilities

Market Analysis:
Conduct thorough market research to identify trends, opportunities, and potential areas for growth in the egg product segment.

Analyze competitor activities and market dynamics to stay ahead of industry trends.

Business Strategy:
Develop and implement effective sales strategies to achieve revenue and market share targets.

Collaborate with cross-functional teams to align sales initiatives with overall business objectives.

Customer Relationship Management:
Build and maintain strong relationships with key customers, distributors, and retailers.

Regularly engage with clients to understand their needs and provide tailored solutions.

Sales and Revenue Generation:
Drive the sales process from prospecting to closure, ensuring the achievement of sales targets.

Develop and manage a robust sales pipeline, consistently identifying and pursuing new business opportunities.

Product Positioning and Promotion:
Work closely with marketing teams to develop effective product positioning and promotional strategies.

Provide input on product development based on customer feedback and market demand.

Negotiation and Contracts:
Negotiate contracts and agreements with customers, ensuring favorable terms for both parties.

Collaborate with legal and finance teams to finalize contractual agreements.

Reporting and Analysis:
Generate regular reports on sales performance, market trends, and competitor activities.

Analyze sales data to identify areas for improvement and optimize sales strategies.

What We’re Looking ForBachelor’s degree in business, Marketing, or a related field. MBA is a plus.Proven experience in FMCG sales, with a focus on egg products or related categories.Strong understanding of market dynamics, consumer behavior, and industry trends.Excellent communication, negotiation, and presentation skills.Ability to work independently and collaboratively in a fast-paced environment.Results-oriented with a track record of meeting or exceeding sales targets.

Pay: ₹60,000.00 - ₹70,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Schedule:

- Morning shift

Supplemental Pay:

- Quarterly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Business development: 1 year (preferred)
- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Sales: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person