Marketing- Product Communication-ho

1 week ago

Mumbai Maharashtra, India Kotak Mahindra Full time

**Role
- Department- Brand & Marketing Communication- Location- Mumbai- Grade- M3**Job Role**:
As a Product Marketing Manager, the person will be responsible for all the marketing activities related to Business Banking products like Current Account & Merchant Acquiring, Government Banking and Retail Institutions banking

Key Responsibilities:

- Planning and executing campaigns to drive acquisition, cross-sell, up-sell and of all the said products
- Closely collaborating with the product and campaigns team to drive the effective customer acquisition, servicing, deepening and engagement through effective communication and the same is delivered within timelines
- Understanding market conditions/ current events to leverage and come up with quick tactical campaigns
- Prepare go-to-market strategies for key launches/campaigns
- Keeping in touch with competition campaigns and offers to work on creating better campaign ideas for customers
- Develop product positioning and messaging that differentiates various products in the market
- Channel & Sales enablement
- Understanding various digital platforms to have a differentiated communication plan for each
- End-to-end execution of campaigns including co-ordination with the campaigns and other tech teams
- Engagement & Customer Lifecycle Management communication
- Work closely with alliance, events/activation and social media team for customer engagement initiatives
- Vendor management
- Ability to manage creative agencies, printers and other vendors and ensuring deliveries within committed project timelines
- Planning & Budgeting
- Plan and manage annual marketing budgets for your respective products and track the same closely.
- Understands digital & performance marketing Brand Management - All mediums of Branding and execution of the same.

**Job Requirements:
- MBA with Around 4 to 5 years’ experience in marketing preferably in digital product space (apps, digital product marketing in fintechs/banks) or has been working on Business Banking Apps (Current Account, POS (Merchant Acquiring), Trade), Business loan, Working capital, Government Banking, TASC - Retail institutions
- Needs to have experience in Digital Marketing
- Should also understand social media marketing and BTL Marketing too
- Great communication skills and creative skills (Both written and verbal communication skills)
- Attention to detail
- Excellent people management skills to interact with staff, colleagues and cross-functional teams, and third parties
- Problem solving capabilities and hands-on working style Ability to work in a challenging and dynamic environment

**Personality Traits:
- Creative thinker
- Ability to Multi-task
- Ability to work in a highly challenging & dynamic environment
- Solution led approach attitude
- Stakeholder management

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