Modern Trade Expert

1 day ago

Kolkata West Bengal, India Bharat Earn Technologies Pvt.Ltd. Full time

Key Responsibilities

Channel Management & Development
- Develop and execute strategic plans for modern trade channels

(hypermarkets, supermarkets, department stores)
- Build and maintain strong relationships with key modern trade partners

and buying teams
- Identify new modern trade opportunities and expand distribution

footprint
- Negotiate trade terms, promotional activities, and shelf space

agreements
- Monitor competitor activities and market trends within modern trade

channels

Sales Performance & Revenue Growth
- Achieve sales targets and KPIs for assigned modern trade accounts
- Develop account-specific business plans and growth strategies
- Implement effective merchandising and promotional campaigns
- Analyze sales data and provide actionable insights for performance

improvement
- Conduct regular business reviews with trade partners

Trade Marketing & Merchandising
- Plan and execute in-store promotions, displays, and merchandising

activities
- Coordinate with marketing teams on trade-specific campaigns and

product launches
- Ensure optimal product placement, visibility, and shelf share
- Monitor and maintain planogram compliance across stores
- Manage trade marketing budgets and ROI optimization

Relationship Management
- Serve as primary point of contact for assigned modern trade accounts
- Conduct regular store visits and relationship-building activities
- Resolve any trade-related issues or conflicts promptly
- Collaborate with internal teams (supply chain, finance, marketing) for

seamless execution
- Provide training and support to retail staff when required

Market Intelligence & Reporting
- Monitor market trends, consumer behaviour, and competitive landscape
- Provide regular reports on sales performance, market share, and channel

insights
- Conduct store audits and compliance checks
- Analyze pricing strategies and recommend optimizations
- Prepare and present business reviews to senior management

Qualifications & Experience
- Bachelor's degree in Business, Marketing, or related field
- 5- 8 years of experience in modern trade/organized retail
- Proven track record in FMCG, consumer goods, or retail industry
- Experience with major retail chains and hypermarket operations

Core Skills & Competencies
- Strong understanding of modern trade dynamics and retail operations
- Excellent negotiation and relationship management skills
- Proficiency in trade marketing and merchandising principles
- Advanced analytical skills with ability to interpret sales data
- Strong presentation and communication abilities
- Project management and multi-tasking capabilities

Technical Skills
- Proficiency in MS Office Suite (Excel, PowerPoint, Word)
- Experience with CRM and sales tracking systems
- Knowledge of retail analytics tools and POS data analysis
- Familiarity with trade promotion management systems

Pay: ₹45,000.00 - ₹50,000.00 per month

Work Location: In person

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