Avp - Digital Marketing & Demand Gen - Edcast

**We're looking for a**
**AVP - Digital Marketing & Demand Gen - EdCast (Remote,India)**

EdCast, now part of Cornerstone OnDemand, offers a unified platform designed to operate end-to-end employee experience journeys spanning learning, skilling and career mobility. Its award-winning platform is used internationally by organizations ranging from large Global 2000 companies to small businesses and governments. With EdCast’s platforms, our customers are able to attract, develop and retain a high-performance and future-ready workforce. EdCast's offerings include its Talent Experience Platform, Spark for SMBs, Content Strategy & Solutions and MyGuide Digital Adoption Platform. EdCast is a World Economic Forum Technology Pioneer award recipient.

**In this role you will.**
- Drive Demand generation and own the entire Digital and Growth Marketing Engine
- Generate Leads using multiple channels of marketing, both organic and paid
- Hands-on expertise in running campaigns across LinkedIn, Google, Facebook
- Own and manage the Website and improve traffic via SEO
- Track and monitor media mention and position EdCast in category A media
- Drive strategic initiatives/projects to improve overall lead conversions
- Build and develop a social media strategy to increase our followership
- Develop Testimonials and Case Studies working with Partners and customers
- Collaborate with internal teams to ensure brand consistency.
- Create a community and engage with C Suite/Decision-makers
- Develop and nurture relations with external bloggers, social media influencers and HR communities & media houses.
- Create content brochures and collaterals that will increase our visibility and help our target audience understand our
- value proposition, learning philosophy, and business impact through engagement.
- Identify customer success stories with the Customer Success team, work with Customers to create the stories (review their quotes, interviews, articles, etc) identify platforms to publish the success stories.
- Study company products & Competition
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Craft compelling messages across marketing channels (landing pages, ad campaigns)

**You’ve got what it takes if you have**
- 10 to 15 years of Work Experience
- Creative and have an eye for detail.
- Metrics driven and have an appreciation of marketing data
- Analytical mind and have strong quantitative skills
- A combination of self-starter,
- leader, collaborative internal partner
- Avid networker, excellent at communication skills
- Open to travel 25-50% of the time.
- 10+ years of work experience
- MBA from a premier school a must
- Experience in digital marketing and product marketing in B2B SaaS Industry
- Experience in community building and engagement.
- Exceptional professional presence.
- Have an understanding of learning, technology & human capital
- Strong preference for human capital technology or solutions experience
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Product Marketing
- Digital Marketing
- Social Media (Organic & sponsored)
- Analysis
- Content Marketing
- Community Building
- Communication
- Networking
- Interpersonal skills
- Collaboration
- Agility
- Listening
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
- Consideration for privacy and security obligations

**Our Culture**:
Our mission is to empower people, businesses and communities. A culture created less by what we do and more by who we are. When people ask what our team is about, we point to our core values: champion customer success, bring our best, achieve together, get stuff done, and innovate every day. We're always on the lookout for new, curious and capable people who can help us achieve our goal and we are seeking diversity in the people who join our team. We want to make sure that our company reflects the demographic of our customers, clients, and the communities in which we operate. So if you want to work for a friendly, global, inclusive and innovative company, we'd love to meet you

**What We Do**:
Cornerstone is a premier people development company. We believe people can achieve anything when they have the right development and growth opportunities. We offer organizations the technology, content, expertise and specialized focus to help them realize the potential of their people. Featuring comprehensive recruiting, personalized learning, modern training content, development-driven performance management and holistic employee data management and insights, Cornerstone’s people development solutions are successfully used by more than 75 million people in 180+ countries and in nearly 50 languages.

Cornerstone takes special care to ensure the security and privacy of the data of its users.

Check us out on Linkedin, Comparably, Glassdoor, and Facebook