Offline Marketing Executive

5 days ago

Pune Maharashtra, India YEWALE AMRUTTULYA Pvt. Ltd. Full time

**Key Responsibilities**:
**1) Vendor Coordination**:

- Manage relationships with offline marketing vendors (printing, signage, event management, etc.).
- Negotiate with vendors to ensure cost-effective solutions while maintaining quality.
- Oversee timely execution and delivery of marketing collateral from external vendors.

**2) Offline Brand Marketing**:

- Assist in developing and executing offline marketing strategies to increase brand visibility.
- Work on ATL (Above The Line) and BTL (Below The Line) marketing campaigns, including print media, outdoor advertising, events, and direct mail.
- Ensure that all offline marketing materials are aligned with brand guidelines.

**3) Campaign Management**:

- Coordinate and manage offline campaigns, ensuring they are executed effectively and efficiently.
- Track and measure the success of campaigns and provide actionable insights for improvement.
- Coordinate with internal teams to plan and execute marketing activities for product launches and special promotions.

**4) Franchisee Marketing Support**:

- Collaborate with new franchisee openings to plan and execute marketing activities.
- Provide marketing materials and guidelines to new franchisees.
- Support franchisee events, local promotions, and regional campaigns to drive foot traffic and brand awareness.

**5) Market Research & Analysis**:

- Conduct market research to understand local trends and preferences.
- Analyze offline marketing performance and provide regular reports on key metrics.
- Identify new opportunities to enhance offline marketing efforts based on market feedback.

**6) Event Coordination**:

- Assist in the planning and execution of offline events (e.g., launch events, promotional activities).
- Coordinate with all stakeholders to ensure smooth event execution and maximize impact.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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