Retention Marketing
17 hours ago
Role responsibilities
1. Campaign Planning:
- Execute campaigns for different business units, referrals, new product launches, and sales promotions.
- Thoughtfully segment the user base using RFM segmentation and design targeted CRM campaigns for different segments.
2. Target Setting:
- Follow the established ground rules for the frequency of user targeting.
- Create a comprehensive framework for campaign flows and frequency.
- Set and achieve targets as per different business verticals revenue targets, referral and repeat revenue, directly attributable to CRM efforts.
3. Metrics Improvement:
- Improve engagement metrics such as open rate and click-through rate (CTR).
- Enhance attributed revenue through effective CRM campaigns.
4. Channel Optimization:
- Improve channel efficacy and reduce un-subscription rates.
- Monitor and enhance CTR, and engagement health.
- Stay updated on and adopt new product features from CRM tools like Clever.
5. Creative Management:
- Handle creative requirements and collaborate with the creative and content team.
- Ensure high-quality, engaging creatives and content for all CRM campaigns.
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