Retention Marketing

17 hours ago


Gurugram Haryana, India UNIVEST COMMUNICATION TECHNOLOGIES PRIVATE LIMITED Full time

Role responsibilities

1. Campaign Planning:

- Execute campaigns for different business units, referrals, new product launches, and sales promotions.
- Thoughtfully segment the user base using RFM segmentation and design targeted CRM campaigns for different segments.

2. Target Setting:

- Follow the established ground rules for the frequency of user targeting.
- Create a comprehensive framework for campaign flows and frequency.
- Set and achieve targets as per different business verticals revenue targets, referral and repeat revenue, directly attributable to CRM efforts.

3. Metrics Improvement:

- Improve engagement metrics such as open rate and click-through rate (CTR).
- Enhance attributed revenue through effective CRM campaigns.

4. Channel Optimization:

- Improve channel efficacy and reduce un-subscription rates.
- Monitor and enhance CTR, and engagement health.
- Stay updated on and adopt new product features from CRM tools like Clever.

5. Creative Management:

- Handle creative requirements and collaborate with the creative and content team.
- Ensure high-quality, engaging creatives and content for all CRM campaigns.


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