Paid Media Executive

3 days ago

Gurugram Haryana, India REALATTE DIGITAL Full time

**Position Title**: Paid Media Executive
**Department**: Marketing
**Location**: Gurgaon
**Reports To**: Marketing Manager

**Key Responsibilities**:

- **Campaign Management**:

- Develop, implement, and manage paid media campaigns across platforms including Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
- Monitor and analyze campaign performance, making data-driven adjustments to improve results.
- Conduct keyword research and manage bidding strategies to optimize ad spend.
- **Performance Analysis**:

- Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and report on campaign performance.
- Generate weekly and monthly performance reports, highlighting key metrics and insights.
- Identify trends and insights to optimize spend and performance based on data analysis.
- **Creative Collaboration**:

- Work closely with the creative team to develop engaging and effective ad creatives.
- Ensure all ad content aligns with brand guidelines and campaign objectives.
- Test new ad formats and creative strategies to enhance campaign effectiveness.
- **Budget Management**:

- Manage and allocate budgets for various campaigns, ensuring efficient use of resources.
- Monitor spending to stay within budget and provide regular updates on financial performance.
- **Optimization and Testing**:

- Implement A/B testing strategies to continually improve ad performance.
- Optimize landing pages and ad copy to enhance user experience and conversion rates.
- Stay updated with industry trends and emerging platforms to identify new opportunities.
- **Collaboration and Communication**:

- Coordinate with internal teams and external partners to ensure seamless campaign execution.
- Communicate campaign progress and results to stakeholders, providing actionable recommendations.

**Qualifications**:

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 2+ years of experience in paid media campaign management.
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent communication and teamwork skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Certification in Google Ads or Facebook Blueprint is a plus.

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Application Question(s):

- What is your notice period?

**Experience**:

- Facebook Ads: 1 year (preferred)
- Google Ads: 1 year (preferred)

Work Location: In person

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