Social Media Executive

**Company Profile**

GOODTiMES is India’s leading lifestyle channel and digital platform, offering engaging and high-quality content across genres like food, travel, fashion, wellness, and more. We pride ourselves on setting trends and showcasing premium lifestyle content to a young and vibrant audience.

GOODTiMES delivers 100% original Indian lifestyle content that is #DesiAtHeart on TV & Digital mediums. We are your one-stop shop & the only guide you need, every time you’re looking for lifestyle content 'Made for Indians'. It was launched in September 2007, GOODTiMES - India's first lifestyle channel targets a largely cosmopolitan, socially upbeat audience that is young and increasingly affluent, with an inclination towards better living. The programs are presented with style, wit, and intelligence by hosts who are experts in their field.

**Job Title**:Social Media Executive

**Location**: Gurgaon (On-Site)

**Company**:GOODTiMES - TV Channel & Digital Platform

**Reports to**: Digital Content Head

**Key Responsibilities**:

- **Content Creation & Curation**:Develop and edit original, engaging, and innovative content (text, images, videos, etc.) tailored for various social media platforms (Instagram, Facebook, YouTube, X, etc.).
- **Social Media Management**: Manage day-to-day social media activities, including scheduling posts, monitoring channels, and engaging with the audience.
- **Collaborate with Internal Teams**: Work closely with video producers, graphic designers, and writers to create compelling and relevant social content aligned with TV and digital programming.
- **Trend Analysis & Strategy**:Stay up-to-date with emerging social media trends, tools, and best practices. Use insights to help shape the overall social media strategy.
- **Community Engagement**: Actively engage with the online community by responding to comments, and messages, and monitoring discussions about GOODTiMES.
- **Analytics & Reporting**:Track performance metrics (e.g., reach, engagement, traffic), analyze results, and report insights to refine the social media approach.
- **Brand Voice & Consistency**: Ensure consistency in the brand voice and messaging across all social media channels.
- **Paid Social Media Campaigns**:Assist in planning and executing paid social media ads to enhance visibility, promote shows, and drive audience growth across platforms.
- **Campaign Support**: Assist in the development and execution of social media campaigns to promote TV shows, events, and collaborations.

**Requirements**:

- Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
- 1-2 years of experience in social media management and content creation, preferably in lifestyle, entertainment, or media sectors.
- Strong understanding of major social media platforms (Instagram, Facebook, YouTube, X).
- Proficient in social media analytics tools like Google Analytics, Hootsuite, or Buffer.
- Experience in video editing, copywriting, and graphic design tools (e.g., Canva, Adobe Suite) is a plus.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to work in a fast-paced environment and handle multiple projects.
- Strong organizational skills and attention to detail.
- Passion for lifestyle content - food, weddings, fashion, travel, tech, wellness, and entertainment.

**What We Offer**:

- An exciting work environment with the opportunity to work on trendsetting content.
- Collaborative team culture and opportunities for growth.
- A chance to be part of India’s leading lifestyle media brand.

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Morning shift
- Weekend availability

**Education**:

- Bachelor's (preferred)

Work Location: In person