Social Media Executive

**Executive - Social Media**

Are you motivated to make a difference in the international education sector? Are you determined to deliver optimal results? We’re looking for a Executive - Social Media to be part of our MSM Family. This is a highly influential role within the company that requires you to spearhead campaigns and initiatives to promote the business in India.

**The Role**

The Executive - Social Media, for department of Brand and Marketing will be responsible for the development and execution of social media strategies to drive engagement, reach, grow the community and impact for the company’s brand and marketing initiatives. This person will work closely with various groups in the BM team to develop social media campaigns that align with the company’s overall marketing goals and objectives.

**What You’ll Do**:

- Develop and execute a comprehensive social media strategy to support the company’s brand and marketing initiatives.
- Oversee the day-to-day management of the company’s social media channels, including content creation, community management, and analytic.
- Collaborate with cross-functional teams to develop and execute social media campaigns that support the company’s marketing goals and objectives.
- Monitor and analyze social media metrics to inform decision-making and measure the impact of social media initiatives.
- Stay current with emerging social media trends and best practices, and make recommendations for new platforms and strategies to enhance the company’s social media presence.
- Manage vendor relationships for social media tools and platforms.
- Collaborate with BM team groups to deliver social media projects on time and within budget.
- Develop and implement processes for social media content creation and approvals, ensuring that all content aligns with the company’s brand and messaging.
- Hands on with social media listening and analytics tools/platforms to generate audience insights and brand sentiments across geographies.

**Who We Are Looking for**:

- Bachelor’s degree in Marketing, Tech, Communications, or a related field from a reputed institution.
- 2+ years of experience in social media marketing, including experience managing social media channels, developing social media strategies, and executing social media campaigns.
- Proven track record of developing and executing successful social media strategies that drive engagement and impact.
- Strong understanding of social media platforms and tools, including Facebook, Instagram, Twitter, YouTube, TikTok and LinkedIn.
- Excellent project management skills, including the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Excellent communication, collaboration, and interpersonal skills.
- Strong analytical skills and the ability to use data to inform decision-making.
- Familiarity with social media management and analytics tools, such as Hootsuite, Sprout Social, and Google Analytics, etc.

**Competencies**:

- Can work independently with mínimal supervision
- Can exercise sound judgment and maintain a high degree of confidentiality
- Has outstanding negotiating skills
- Exceptionally well organized and driven by success
- Can thrive in high-pressure situations
- Analytical thinker with superior problem-solving skills
- Decisive and committed
- A natural leader who motivates and inspires people around them

**Location**:

- Gurugram

**What We Offer**
- The opportunity to have an impact on thousands of learners’ lives
- To work with a brilliant and globally diverse team

**Who We Are**

M Square Media (MSM) is a leader of innovation and globalization initiatives in the international education sector. We strive for people and community empowerment through education, technology, and partnerships with industry and the academe. Across different business lines, we provide agile, first-in-class products in enrollment management, education management, and edtech.

Through our multi-platform solutions, we help higher education institutions (HEIs) increase their international student enrollment through building global and in-country offices, managing agent networks, and providing personalized services for admissions, marketing, back office support, process management, market entry and expansion, and recruitment automation, to name a few.

**The numbers reflect our industry leadership**:

- Presence in 21 countries and growing
- An affiliate network of over 4,500 agents
- Global and in-country offices, direct partnership, PPPs, and strategic alliance with 800+ institutions in Canada, US, UK, Australia, Europe, and other leading destinations for students

Thank you for your interest in MSM - we appreciate your desire to work with us However, only those applicants that have been selected for an interview will be contacted.

MSM offers equal employment opportunities to all persons without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, ag