Sales Executive

**Job Title**: Sales Executive - Intim Laminate Pvt Ltd
**Location**: Chennai, Tamil Nadu
**Reports To**: Area Sales Manager / Regional Sales Manager
**Industry**: Building Materials (Plywood, Laminates, Veneers)

**Job Summary**

Key Responsibilities:
The incumbent shall be responsible for delivering Annual / Half Yearly / Quarterly / Monthly Sales Targets

of the allocated territory through various trade channels such as Retailers, Distributors, Dealers, Sub
- Dealers, and Influencers like Builders, Contractors, Architects, Interior Designers, etc.

1. _Sales Target Achievement:_
- Meet and exceed sales targets for assigned territories by driving both retail and channel sales.
- Execute a strategic plan to achieve monthly, quarterly, and annual sales goals.

2. _Trade Mapping & Management:_
- Conduct market research to identify new sales opportunities, market trends, and competitor activities
- Develop a detailed understanding of the assigned territory, including existing and potential customer segments
- Expand the market presence by onboarding new retail and channel partners

3. _Relationship Management:_
- Build and maintain strong relationships with trade & influencers to maximise sales opportunities.
- Conduct regular visits to trade & accounts, address their concerns, and ensure continuous business flow
- Develop and manage long-term relationships with clients, offering post-sale support and regular follow-ups

4. _Product Promotion & Brand Awareness:_
- Promote the company’s products through various retail and channel partners, ensuring brand visibility in the market
- Conduct product presentations, demonstrations, and training sessions for retailers and channel partners
- Conduct Shop Meets as per organisational requirement with Carpenters & Contractors
- Ensure proper product placement and merchandising in retail outlets

5. _Business Development:_
- Identify potential retail outlets and distributors for expanding the company’s distribution network.
- Work closely with the marketing team to devise sales strategies, promotional campaigns and incentive programs for channel partners.
- Leverage business intelligence and CRM tools to forecast demand and identify new business opportunities

6. _Order Management & Payments:_
- Ensure timely order processing, delivery, and payment collection from retailers and channel partners.
- Coordinate with internal teams (logistics, accounts) to manage the supply chain efficiently.
- Monitor outstanding payments and ensure timely collections from clients

7. _Sales Reporting:_
- May be required to prepare daily, weekly, and monthly sales reports to track progress and ensure alignment with sales objectives.
- Provide insights on market trends, customer preferences, and competitor activities in his territory.
- Use data-driven approaches to improve sales effectiveness and decision-making

8. _Customer Service & Satisfaction:_
- Address and resolve customer queries, complaints, and feedback within the established TAT
- Ensure high customer satisfaction by delivering quality service and maintaining product consistency.

**Reporting**:
Typically, to the Branch Sales Manager
- S/he may also have to directly or indirectly report to the Regional Head depending on Business requirements.
- Minimum of 2-3 or more years of relevant experience in Retail & Channel Sales in Building
- Material Industry
- Go-getter attitude
- Target oriented
- Familiarity with the local/regional market dynamics and customer base would be preferred
- Should be self-driven and willing to work hard
- Good communication skills. Should know the local language and preferably Hindi &/or English
- Good understanding of Retail & Channel selling skills
- Good interpersonal skills
- Ability to adapt to changing market conditions and customer needs
- Willing to travel locally regularly and upcountry periodically
- Preferably should have a two-wheeler (along with a two-wheeler licence) for local travel

**Key Skills & Competencies**:
1. Sales Skills:

- Excellent sales and negotiation skills with a proven track record of meeting or exceeding targets.
- Strong understanding of the building material industry, products, and market dynamics.

2. Communication Skills:

- Good verbal and preferably written communication skills, with the ability to build rapport with diverse clients
- Ability to explain complex products and concepts in an easy-to-understand manner
- Should be confident in the local language of the trade & also know either Hindi &/or English

3. Analytical & Problem-Solving Skills:

- Ability to analyse basic sales data and market trends
- Proactive in resolving issues and identifying opportunities for improvement

4. Relationship Management:
Strong interpersonal skills for managing relationships with the entire trade

5. Product Knowledge:

- Moderate knowledge of building materials, particularly laminates, is preferred
- Ability to stay updated with industry trends, innovations, and competitive pro