Performance Marketing Expert

Performance Marketing Associate - Women's E-Commerce Lifestyle Brand

**Required: 1-3 yrs. experience running paid ads for an e-commerce lifestyle brand**

The ideal Performance Marketing Associate at Spotstyl is a results-driven, entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced start-up environment.

What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis. You love data, but even more, you actually love implementing changes based on those findings - instead of just creating dashboards.

You’ll have an important role to play in scaling up Spotstyl marketing efforts across all paid & unpaid channels.

**DAY-TO-DAY RESPONSIBILITIES**:

- Achieving sales targets through strategic Facebook, Instagram & Google ads - running campaigns from start to finish: Strategy, content creation, ad copyright, building audiences, detailed targeting, bidding & optimization of ad spend with the ultimate goal of achieving sales conversions
- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
- Optimising campaigns across multiple channels to deliver the best return on investment
- Formulate overall digital marketing plan and budget as per the strategic business objectives
- Continuously monitoring performance, key metrics and ROI against the business goals set across the funnel, to ensure constant optimization in click-throughs and conversion - at a campaign, platform, media and creative level
- Optimising SEO for website to organic traffic & sales
- Identifying & building new online sales growth channels to increase visibility & sales across new audiences
- Work with the brand team to enhance efficiencies of creatives and campaigns and test out different content forms for optimization - while maintaining consistency in brand tonality
- Doing competitor & market analysis, trends research & forecasting to better position the brand
- Doing detailed analysis of paid & unpaid campaigns across different platforms to optimize for sales growth
- Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mind set
- Writing & creating content for marketing ads, campaigns and landing pages
- Testing different value propositions and messages across different channels to find the best angle to introduce our product for each target group
- Building and running A/B tests across landing pages and the homepage

**REQUIREMENTS**
- Minimum experience of 1-3 years in paid performance marketing for an E-Commerce Lifestyle Brand
- Should have managed large scale campaigns & budgets - majority of which should have been performance spends
- Must have proficient experience in executing SEM, Google display and re-marketing campaigns across tools / platforms
- Must have prior SEO related Link building experience
- Must have prior experience in setting up and running campaigns across various tools within the Google suite, Facebook, programmatic, and network buys
- Thorough understanding, technical and operational know-how of web and mobile analytics tools
- Familiar with A/B tests and spend scaling experiments for campaigns
- Self-starter, should be able to perform in a highly dynamic environment
- Sharp analytical skills and data-driven thinking
- Ability to build and successfully manage mid-size teams and demonstrate leadership
- Proficient in AdWords, Google Analytics, re-marketing
- E-commerce sales growth hacker
- Out-of-the-box, innovative & relentless approach to sales growth
- Preferred to have experience in Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack

**MINIMUM QUALIFICATIONS**:

- Bachelor’s Degree in Marketing, Business or Engineering
- Minimum 2-5 years of professional experience doing mainly PPC-advertising either in an agency or in-house for a Lifestyle E-Commerce Brand
- Excellent verbal & written English communication skills

**Salary**: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)