Performance Marketer

**EPIGROWW GLOBAL**

**Profile: Performance Marketing**

**Company Description**:
Epigroww is a marketing firm. We are a trusted advisor and stakeholder in leading Ecommerce Brands and Business. Our Partnership specialises in Marketing Consulting, Ecommerce Strategy, Performance Marketing, Go to Market Strategy, Product Launches, Content Marketing, Shoots and Video Production and Influencer Marketing.

Epigroww partners with Ecommerce Brands who have built an online-first business or Business who wants to build an Online Brand. Our team of experts help Brands with trusted advise and execution strategies to scale them exponentially.

**Objective: -**To drive successful advertising campaigns achieve targeted results, the performance marketer will be assessed based on the following key performance indicators:

- **Campaign Strategy & Execution**: Develop and implement performance marketing campaigns across various digital channels, including search, social, display, affiliate, and video, to achieve business goals.
- **Paid Media Management**: Manage paid media campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and programmatic networks, ensuring optimized performance and cost-effective spend.
- **Data-Driven Optimization**: Continuously analyze campaign data to optimize performance, identify trends, and refine strategies based on KPIs like CTR, CPA, ROAS, and conversion rates.
- **Audience Targeting & Segmentation**: Develop detailed audience targeting strategies to ensure marketing messages reach the right customers. Use advanced segmentation techniques to increase campaign relevance.
- **A/B Testing**: Conduct A/B and multivariate tests on creative, copy, and landing pages to drive incremental improvements in campaign performance.
- **Budget Management**: Manage and optimize digital advertising budgets to maximize efficiency, ROI, and profitability.
- **Collaboration with Creative Teams**: Work closely with design and content teams to ensure cohesive messaging, compelling creatives, and optimized user experiences across all campaigns.
- **SEO and SEM**: Oversee the integration of SEO best practices with paid search efforts to improve visibility and conversion rates, coordinating with content and technical teams.
- **Successful Ad Campaigns**:Run and optimize successful advertising campaigns that meet or exceed predefined key performance indicators (KPIs), such as click - through rates (CTR), conversion rates, and return on ad spend (ROAS).
- **Proven Projections**:Provide accurate projections for ad campaign performance, including expected reach, engagement, and conversion rates. Regularly compare projections to actual results, demonstrating the ability to set realistic and achievable campaign goals.
- **Tracking & Analytics**: Set up and maintain robust tracking mechanisms (using tools like Google Analytics, Google Tag Manager, etc.) to ensure accurate attribution and in-depth performance reporting.
- **Reporting & Insights**: Generate and present regular performance reports to senior management, highlighting campaign performance, insights, and actionable recommendations for improvement.
- **Justification of daily Ad Spend**:Justify daly ad spend by providing detailed insights into the effectiveness and impact of each campaign. Ensure that ad spend aligns with the overall marketing budget and delivers a positive return on investment (ROI).
- **Daily Order Tracking**:

- Track and analyze daily orders attributed to advertising campaigns.
- Demonstrate the ability to monitor, analyze, and optimize advertising efforts in real - time based on daily order data. Use insight to adjust strategies for improved campaign performance.
- **Innovation & Trends**: Stay informed about the latest digital marketing trends, tools, and best practices to continuously improve performance marketing strategies.

**Key Qualifications**:

- Expertise in digital marketing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
- Strong understanding of analytics tools like Google Analytics, Google Tag Manager, and marketing attribution software.
- Proficiency in managing budgets, optimizing spend, and ensuring cost-effective campaigns.
- Excellent analytical skills with a data-driven approach to marketing.
- Ability to interpret data and make decisions based on campaign performance.
- Strong knowledge of A/B testing and other testing methodologies to optimize performance.
- Bachelor’s degree in Marketing, Business, or a related field. Google Ads or other relevant certifications are a plus.
- In-depth understanding of PPC, SEO, SEM, and other digital marketing techniques.
- Knowledge of user journey mapping, conversion rate optimization (CRO), and customer acquisition strategies.

**Note**:

- 6 Days Working ( Mon-Sat)
- Term: Full Time
- Schedule: Day shift
- Working Hours: 9:30-5:30
- Location: Mayapuri, New Delhi

**Job Types**: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 p