Performance Marketer

2 days ago

Delhi Delhi, India Bel Cibo Hospitality Pvt. Ltd. Full time

**Performance Marketer (Roles & Responsibilities):

- **
- **Campaign Strategy and Planning**:

- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Identify target audiences and segment them for more effective targeting.
- **Data Analysis and Reporting**:

- Utilize analytics tools to gather, analyze, and interpret data for campaign performance.
- Generate regular reports on key metrics and provide insights into trends, successes, and areas for improvement.
- Adjust strategies based on data-driven findings to optimize campaign performance.
- **Budget Management**:

- Allocate and manage budgets effectively across different campaigns and channels.
- Continuously monitor spending and adjust allocations based on performance and ROI.
- **Ad Creation and Optimization**:

- Develop compelling ad creatives and copy that resonate with the target audience.
- Conduct A/B testing to optimize ad performance, including testing different ad formats, messaging, and visuals.
- **Keyword Research and Optimization (for PPC)**:

- Conduct thorough keyword research to identify relevant terms for paid search campaigns.
- Constantly optimize and refine keyword lists to improve ad relevance and reduce costs.
- **Conversion Rate Optimization (CRO)**:

- Implement strategies to improve website and landing page conversion rates.
- Test and optimize elements such as page layout, content, and calls-to-action to enhance user experience and drive conversions.
- **Audience Targeting and Segmentation**:

- Define and refine audience segments based on demographics, behavior, and other relevant factors.
- Tailor campaigns to specific audience segments for more personalized and effective messaging.
- **Marketing Technology Utilization**:

- Stay updated on the latest marketing technologies and tools to enhance campaign efficiency.
- **Collaboration with Cross-Functional Teams**:

- Work closely with other marketing teams, sales, and product teams to align marketing efforts with broader business strategies.
- Collaborate with creative teams for the development of marketing assets.
- **Stay Informed about Industry Trends**:

- Keep abreast of industry trends, emerging technologies, and changes in consumer behavior.

Performance marketers need to be agile, data-driven, and focused on achieving tangible results.

**Salary**: From ₹45,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Experience**:

- total work: 4 years (preferred)

Work Location: In person

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