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Performance Marketing Strategist

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Delhi, Delhi, India beBeeInnovation Full time ₹ 1,80,00,000 - ₹ 2,10,00,000
Job Description\

The role of Specialist, Performance Marketing is pivotal in driving large-scale paid social and programmatic campaigns. This position requires expertise in campaign management, optimization, and innovation.

\
  • Manage day-to-day campaign execution across various platforms, ensuring seamless budget allocation and pacing alignment with CPA targets.
  • Drive full-funnel performance for both app and web campaigns, focusing on awareness to conversion metrics.
\Required Skills & Qualifications\
  • 5+ years of hands-on experience in performance marketing, managing significant budgets across multiple channels.
  • Strong analytical skills, proficiency in Excel, and ability to run A/B tests, lift studies, and statistical insights.
  • Excellent communication and problem-solving skills, with the ability to balance execution and strategy.
\Benefits\
  • Work on high-impact campaigns that directly improve student outcomes.
  • Collaborate with cross-functional experts in product, engineering, and data science.
  • Experiment with cutting-edge marketing strategies and automation tools.