
Lead Growth Marketing Strategist
14 hours ago
Job Summary:
This is a rare opportunity to own user and merchant growth across the entire lifecycle from performance marketing to retention strategies.
You will build campaigns that scale app downloads, increase stickiness while driving merchant acquisition through smart targeting and funnel design.
As Lead Growth Marketing Strategist, you will plan and manage paid campaigns (Google, Meta, LinkedIn, UAC, ASA), drive app installs, signups, merchant acquisition, and engagement.
Key Responsibilities include designing lifecycle journeys (email, push, in-app) to improve LTV and reduce churn, running A/B tests, segmenting users, and personalizing communication.
Also, track and optimize CAC, LTV, retention, CPA, ROAS, and owning agency relationships with hands-on execution capability.
Requirements:
- 8-10 years of experience in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
- Strong analytics and experimentation mindset
- Fintech/app/payments background is a strong plus
What We Offer:
The successful candidate will have the opportunity to shape the future of digital payments and help drive growth for our business.
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