Performance Marketing

About WinZO Games

WinZO is India’s largest social gaming platform aiming at building an astronomical tech strong gaming
ecosystem in India. WinZO in a short span of time has emerged as the leanest Series C funded gaming startup in the Indian startup ecosystem. WinZO has so far raised over $90MM and handles more than 2.5+ Bn microtransactions monthly, a number which is fast growing. WinZO with a data driven DNA is working towards becoming the one-stop-shop for online gaming users spread across every household in Bharat. With a vision of becoming a household name for Bharat, catering to their entertainment needs through interactive engagements, Paavan Nanda (co-Founder, WinZO, Zostel & ZO Rooms) and Saumya Singh Rathore (co-Founder, WinZO, Ex-Chief of Staff & Growth
- ZO Rooms, Zostel, Ex-Times Group), are aggressively building the platform to not just capture market opportunities but also explore and maximise potential of social interactions as consumption drivers. Both Nanda and Rathore are putting together WinZO piece by piece using tech and data to create a transparent and unique gaming experience for its users.

WinZO, which hosts 100+ games in 12+ languages, has 80% users consuming the app in vernacular languages. WinZO has always yearned to mentor, guide and onboard games to be culturally relevant for Bharat. It also provides opportunities for housewives to translate and earn which empowers them economically. A 120+ members strong team with stellar professionals coming from global tech giants and companies such as Google, Amazon, Flipkart, McKinsey, Bain, BCG etc., WinZO is funded and backed by global gaming and entertainment investment funds such as Griffin Gaming Partners, Maker’s Fund, Courtside Ventures, Pags Group and Kalaari.

WinZO is continually working towards revolutionising the gaming ecosystem by creating a complete
entertainment package through a slew of interactive features. Speaking of the larger picture the platform is driving unique initiatives that are constantly attempting to nurture and groom developers.

WinZO Values:
Integrity, Excellence Perseverance, Data Orientation, Agility

About the Role:
As a Performance Marketing Manager, you will own the execution and manage WINZO’s performance marketing campaigns on Google ads (including search ads) and Facebook Ads. You will be working in a fast-paced environment which will require you to take initiatives and ownership of work. You will be working in a fast-paced environment which will require you to take initiatives with complete ownership, manage multiple projects, and drive execution with stakeholders.

What you will do:

- Manage all digital campaigns, from ideation to media planning to optimization and performance

analysis.
- Drive marketing programs which are highly targeted basis content affinity of relevant segmented

audience cohorts.
- Manage all efforts and goals on digital paid media: SEM, Display, FB Ads, etc.
- Establish processes for monitoring, measurement and optimization through institutionalizing

performance marketing metrics that correlate to business impact
- Drive digital marketing efficiencies and reach through continuous communication testing (a/b),

innovation using different platforms and new products/formats, active co-creation and planning with

Google/FB/others as partner.
- Responsible for achieving the marketing channels’ short term and long-term goals.
- Proficiently doing all the execution from keywords research, account structuring / restructuring,

campaign creation, ad-copy ideas, creative suggestions, deciding best bid strategies, run A/B

experiments etc. as per the Google’s best practices.
- Manage and keep a track of ROI and compiling daily, weekly and monthly reports for campaigns.
- Understands the business and work towards achieving their KPIs.
- Keeps up to date with industry updates and experiments.

What you should have:

- 4+ years of experience in managing Google ads / Facebook ads for apps
- Expert level knowledge of spreadsheet programs
- Expert level analytical skills
- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
- Understanding of playstore analytics and app ecosystem
- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
- Great communication skills

What we offer you:

- A flat and transparent culture with an incredibly high learning curve
- A swanky informal workspace which defines our open and vibrant work culture
- Opportunity to solve new and challenging problems with a high scope of innovation
- Complete ownership of the product and chance to conceptualize and implement your solutions
- Opportunity to work with incredible peers across departments and be a part of the Tech revolution
- Most importantly, a chance to be associated with big impact early in your career

At our core, we’re a creative company. Ideas is where we live, and we love building magical products. It’s not just about features, it’s also abo