
Performance Marketing Expert
2 weeks ago
Job Title: Performance Marketing Specialist
Location: New Delhi ( In Office )
Experience Required: 3–4 years
About Us
Peppy Cartel Private Limited is a fast-growing D2C brand in the sexual wellness and lifestyle industry. We are on a mission to break taboos, empower conversations, and create a modern, safe space for intimacy and pleasure.
We are looking for a data-driven Performance Marketing Specialist who can lead paid media campaigns across platforms, optimize for ROAS, and drive consistent revenue growth.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other paid channels.
- Manage end-to-end paid media strategy, including budget allocation, audience targeting, creative testing, and funnel optimization.
- Drive customer acquisition and retention through data-backed strategies.
- Monitor KPIs such as CAC, LTV, ROAS, CTR, and conversion rates to ensure profitability.
- Collaborate with creative, content, and product teams to align campaigns with brand objectives.
- Run A/B tests and performance experiments to improve ad effectiveness.
- Stay updated with platform trends, algorithms, and emerging ad formats.
- Generate performance reports and provide insights to leadership for decision-making.
Requirements
- 3–4 years of experience in performance marketing, preferably in D2C / e-commerce.
- Proven track record of scaling paid campaigns profitably.
- Strong knowledge of Google Ads (Search, Display, Shopping), Meta Ads (Facebook, Instagram), and affiliate networks.
- Hands-on experience with analytics tools (Google Analytics, GA4, Mixpanel, etc.).
- Familiarity with SEO, email, and influencer marketing is a plus.
- Excellent analytical skills with the ability to interpret data into actionable strategies.
- Strong communication and collaboration skills.
What We Offer
- Competitive salary package.
- Opportunity to be part of a fast-scaling D2C brand in the sexual wellness industry.
- Creative and growth-focused work environment.
- Ownership and autonomy in driving key marketing initiatives.
How to Apply
If you're passionate about growth marketing and want to make an impact in a bold, exciting industry, send your resume and portfolio of past campaigns to
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