Social Media Executive
10 hours ago
Key responsibilities of a LinkedIn Specialist might include:
- **Strategy Development**:
- Create and implement comprehensive LinkedIn marketing strategies aligned with overall business objectives.
- Identify target audiences on LinkedIn and develop targeted messaging to reach them effectively.
- Conduct market research to understand industry trends and competitor activity on LinkedIn.
- **Content Creation and Management**:
- Develop engaging content for LinkedIn company page including updates, articles, videos, and infographics.
- Manage content calendar to ensure consistent posting and maintain brand voice.
- Utilize LinkedIn's publishing tools to create thought leadership content and establish industry expertise.
- **Campaign Management**:
- Design and execute targeted LinkedIn ad campaigns using various ad formats like sponsored content, text ads, and sponsored InMails.
- Monitor campaign performance, track key metrics (impressions, clicks, engagement, lead generation), and make necessary adjustments.
- A/B test different ad variations to optimize campaign effectiveness
- **Community Engagement**:
- Actively participate in relevant LinkedIn groups and discussions to build brand visibility and engage with potential customers.
- Respond to comments and messages promptly to foster positive interactions.
- Identify and engage with industry influencers on LinkedIn
- **Reporting and Analysis**:
- Generate detailed reports on LinkedIn campaign performance, including key metrics and ROI.
- Analyze data to identify trends and opportunities for improvement
- Provide insights and recommendations to stakeholders based on campaign results
**Required Skills**:
- **Strong understanding of LinkedIn platform and its features**:
- **Content marketing expertise**:
- **Digital marketing knowledge**:
- **Analytical skills to interpret data and measure campaign performance**:
- **Excellent communication and writing skills**:
- **Ability to manage multiple projects simultaneously**
Pay: ₹15,000.00 - ₹20,000.00 per month
**Benefits**:
- Paid sick time
Schedule:
- Day shift
Work Location: In person
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