Social Media Executive

1 week ago

Patliputra Colony Patna Bihar, India Job Destiny Full time

Key responsibilities of a LinkedIn Specialist might include:

- **Strategy Development**:

- Create and implement comprehensive LinkedIn marketing strategies aligned with overall business objectives.
- Identify target audiences on LinkedIn and develop targeted messaging to reach them effectively.
- Conduct market research to understand industry trends and competitor activity on LinkedIn.
- **Content Creation and Management**:

- Develop engaging content for LinkedIn company page including updates, articles, videos, and infographics.
- Manage content calendar to ensure consistent posting and maintain brand voice.
- Utilize LinkedIn's publishing tools to create thought leadership content and establish industry expertise.
- **Campaign Management**:

- Design and execute targeted LinkedIn ad campaigns using various ad formats like sponsored content, text ads, and sponsored InMails.
- Monitor campaign performance, track key metrics (impressions, clicks, engagement, lead generation), and make necessary adjustments.
- A/B test different ad variations to optimize campaign effectiveness
- **Community Engagement**:

- Actively participate in relevant LinkedIn groups and discussions to build brand visibility and engage with potential customers.
- Respond to comments and messages promptly to foster positive interactions.
- Identify and engage with industry influencers on LinkedIn
- **Reporting and Analysis**:

- Generate detailed reports on LinkedIn campaign performance, including key metrics and ROI.
- Analyze data to identify trends and opportunities for improvement
- Provide insights and recommendations to stakeholders based on campaign results

**Required Skills**:

- **Strong understanding of LinkedIn platform and its features**:

- **Content marketing expertise**:

- **Digital marketing knowledge**:

- **Analytical skills to interpret data and measure campaign performance**:

- **Excellent communication and writing skills**:

- **Ability to manage multiple projects simultaneously**

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

Work Location: In person

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