Paid Media/ Performance Marketing

6 days ago

Powai Mumbai Maharashtra, India DiTech Creative and Digital Marketing Full time

Position**:PPC Executive**

Location: Powai, Andheri East

Experience: 1+ years in Paid Media (Google Ads and Meta Ads) with current experience in an ad agency.

**Responsibilities**:

- Develop and implement PPC strategies to achieve marketing objectives and drive targeted traffic to our websites or landing pages.
- Conduct comprehensive keyword research to identify relevant and high-performing keywords for PPC campaigns.
- Create compelling and effective ad copy that aligns with campaign goals and maximizes click-through rates.
- Optimize PPC campaigns through bid management, ad scheduling, targeting adjustments, and budget allocation.
- Continuously monitor and analyze campaign performance using various analytics tools, and make data-driven decisions to improve results.
- Conduct A/B testing and experimentation to optimize ad variations, landing pages, and conversion rates.
- Collaborate with cross-functional teams, including copywriters, designers, and developers, to ensure consistent messaging and optimal user experience.
- Stay updated with industry trends, algorithm changes, and new features in PPC advertising platforms.
- Prepare regular reports on campaign performance and present insights, recommendations, and results to stakeholders.

**Qualifications and Skills**:

- Bachelor's degree in marketing, advertising, business, or a related field.
- Proven experience as a PPC Specialist or in a similar role, managing PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising.
- In-depth knowledge of digital advertising principles, PPC best practices, and platforms.
- Strong analytical skills with the ability to analyze and interpret data to drive actionable insights and optimization strategies.
- Proficient in keyword research tools, bid management platforms, and analytics tools such as Google Analytics.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational and time management skills.
- Ability to work independently and in a team environment, managing multiple campaigns and deadlines.
- Certifications in Google Ads, Bing Ads, or other relevant PPC platforms are a plus.

**Job Types**: Full-time, Permanent

Pay: ₹200,000.00 - ₹350,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Powai, Mumbai - 400072, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- PPC/Paid Marketing: 1 year (preferred)

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