Senior Paid Media Marketing

18 hours ago


Mumbai, India DigiMaze Marketing Full time

Job Title: Senior Business Analyst

Job Location: Chandivali, Mumbai

Experience:4+ years

Industry: Digital Marketing Agency

Company Name: Digimaze Marketing

Job Description:

· End to end management of performance marketing activity across Paid Social channels.

· Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimise and report on performance.

· Develop test and learn initiatives across Paid Social.

· Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.

· Work closely with the wider marketing team to optimise audience strategies.

· Ensure budget is spent across performance channels efficiently.

· Track and report on key performance indicators of media activity.

· Skills in search platforms including; Google AdWords, Bing Ads etc

· Understanding of social media advertising across major platforms (Facebook, Google, Twitter, Instagram)

· Website Analytics (mostly in Google Analytics)

· Keyword Research skills

· Experience working on a Performance Media (SEM and Social) strategy



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