Senior Paid Media Executive

3 weeks ago

Mumbai, India Skadoosh Full time

Job Title:

Senior Paid Media Executive

Location:

Andheri East, Mumbai

Experience:

Minimum 3 Years

Reporting To:

Paid Media Manager

Department:

Digital Marketing

About Skadoosh

We're an independent, integrated marketing agency delivering specialized solutions for global brands. Some of our service offerings include:

  • Digital Marketing
  • Branding
  • Design
  • Production

Role Overview

As a Senior Paid Media Executive, you will be responsible for planning, executing, and reporting on ad campaigns. You will serve as a growth partner to clients by ensuring the optimal performance of their ads.

Key Responsibilities

  • Plan, set up, and manage paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
  • Conduct thorough keyword research, audience targeting, and ad copy development.
  • Monitor campaign performance daily and optimize for KPIs like CTR, CPC, CPA, ROAS, etc.
  • Prepare weekly/monthly performance reports and offer actionable insights.
  • Collaborate with the creative team to develop high-performing ad creatives and landing pages.
  • Stay updated with the latest platform updates, trends, and best practices in performance marketing.
  • Manage budgets and ensure efficient utilization of spends across campaigns.
  • Conduct A/B testing for ad Creatives to improve performance.
  • Implement tracking using tools like Google Tag Manager, Pixel, and UTM parameters
  • Work on lead generation, Engagement, traffic, and conversion-based campaigns across various industries.

What You Bring

  • A minimum 3 years of experience in digital marketing (agency experience preferred)
  • Strong track record in managing multi-platform campaigns
  • Solid understanding of Digital platforms, Performance metrics, and Reporting.
  • Excellent communication and presentation skills
  • Clear understanding of the Paid Ads Ecosystem which includes Google Ads, Meta Ads, Linked in Ads etc.

Why Join Skadoosh?

  • Competitive compensation, in the range of
    ₹ LPA

depending on experience.
- Partner with top-tier brands across industries
- Thrive in a culture of creativity, ownership, and continuous learning
- Be part of a collaborative, fast-growing team pushing the boundaries of digital storytelling

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