Senior Paid Media Executive

3 weeks ago


Navi Mumbai Mumbai India Ethinos Full time

Job Description We are looking for dynamic and self driven candidate to join our team. Key Roles And Responsibilities - Work on projects on Paid Media SEM, Display, Social media on different clients. - Apply line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business. - Analyse, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance. - Setting performance goals and objectives with mentor supervisor - Budgets are spent within daily / monthly limits as assigned - Assistance to domain seniors in studying forecasting market needs, planning executing product launches and campaigns. - Learning taking up the preparation of the Monthly, Quarterly yearly digital performance with various Media Brand team - Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing. - Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines. - Study competition and recommend /implement changes to gain edge above competition - Become proficient in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing, UAC & Shopping Campaigns. - Provide oversight and work closely with the other team members to meet client goals. Experience - 2+ years



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