Paid Media Executive

2 days ago

Mumbai Maharashtra, India Altois Full time

Responsibilities:

- Campaign Strategy and Planning:

- Develop comprehensive paid media strategies aligned with overall marketing objectives.
- Conduct thorough market research to identify target audiences and industry trends.
- Collaborate with cross-functional teams to align paid media strategies with overall marketing initiatives.
- Campaign Execution:

- Create and launch targeted paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Develop compelling ad creatives and copy to maximize engagement and conversion rates.
- Implement A/B testing strategies to optimize campaign performance and ROI.
- Monitor campaign budgets and adjust bids to achieve cost-effective results.
- Data Analysis and Reporting:

- Utilize analytics tools to track and analyze key performance indicators (KPIs).
- Generate regular reports on campaign performance, providing insights and recommendations for improvement.
- Use data-driven insights to refine targeting and messaging strategies.
- Budget Management:

- Manage and allocate advertising budgets effectively to achieve campaign objectives.
- Monitor spending patterns and adjust budgets based on performance and goals.
- Stay Updated on Industry Trends:

- Keep abreast of industry trends, emerging technologies, and platform updates to ensure campaigns are cutting-edge and effective.
- Collaboration and Communication:

- Work closely with other marketing team members, including content creators, designers, and social media managers.
- Communicate regularly with internal stakeholders to align paid media efforts with broader marketing initiatives.

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