Paid Media Executive
2 days ago
**Job Summary**:
We are looking for a strategic and analytical **Paid Media Specialist** to plan, execute, and optimize paid advertising campaigns across multiple digital channels. You will play a key role in driving qualified traffic, conversions, and ROI through platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.
**Key Responsibilities**:
- Develop and manage paid advertising campaigns across Google, Facebook/Instagram, LinkedIn, YouTube, and programmatic platforms.
- Execute performance-driven strategies focused on customer acquisition, lead generation, or e-commerce sales.
- Build and optimize media plans, budgets, and targeting strategies based on campaign goals.
- Create, test, and refine ad copy, creatives, and landing page experiences.
- Monitor, analyze, and report on performance metrics (ROAS, CPA, CPM, CTR, conversions).
- Manage daily ad spend and ensure budget pacing and performance efficiency.
- Conduct A/B tests on creatives, messaging, and targeting.
- Collaborate with internal teams (design, content, analytics) to execute campaigns effectively.
- Stay current with platform changes, industry trends, and emerging technologies.
**Required Skills & Qualifications**:
- 2-5+ years of hands-on experience managing paid campaigns.
- Expertise in platforms such as:
- Google Ads (Search, Display, YouTube)
- Meta Ads Manager (Facebook/Instagram)
- LinkedIn Ads
- Strong analytical skills and experience using Google Analytics, Looker Studio, or similar reporting tools.
- Proficiency in managing performance metrics like CPA, ROAS, CTR, and conversion rate.
- Knowledge of audience segmentation, retargeting, and full-funnel strategies.
- Experience with conversion tracking setup using Google Tag Manager or platform pixels.
**Preferred Qualifications**:
- Google Ads and Meta Blueprint certifications.
- Experience with e-commerce platforms (Shopify, WooCommerce) or CRMs (HubSpot, Salesforce).
- Familiarity with DSPs (like DV360) and programmatic buying.
- Knowledge of SEO, CRO, or affiliate marketing is a plus.
**Job Types**: Full-time, Permanent
Pay: ₹25,000.00 - ₹54,623.77 per month
**Benefits**:
- Food provided
Schedule:
- Monday to Friday
Supplemental Pay:
- Performance bonus
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