Sales & Marketing Executive

1 week ago

Pimple Soudagar Pune Maharashtra, India Spark Autmetal Comp Pvt. Ltd. Full time

**Job Profile: Marketing Executive - Mechanised Stack Car Parking Systems**

**Industry: Infrastructure / Smart Parking Solutions / Real Estate**

**Location: Nagpur, MH**

**Reports To: Marketing Manager / General Manager - Sales & Marketing**

**Employment Type: Full-Time**

**Role Overview**:
The Marketing Executive will be responsible for promoting and generating demand for mechanised stack car parking systems among builders, architects, consultants, government bodies, and commercial property owners. The role involves strategic planning, client engagement, lead generation, and execution of marketing initiatives aligned with the company's sales goals.

**Key Responsibilities**:
**1. Market Research & Strategy**
- Identify potential markets and segments (residential, commercial, municipal, industrial).
- Study competitors, pricing, and customer preferences.
- Develop and execute regional marketing plans to increase market penetration.

**2. Lead Generation & Client Outreach**
- Identify and connect with real estate developers, architects, and municipal planners.
- Participate in trade shows, exhibitions, and industry events.
- Manage inquiries and convert leads into business opportunities.

**3. Product Promotion**
- Communicate technical and functional advantages of stack parking systems.
- Conduct presentations, demos, and site visits for prospective clients.
- Assist in proposal preparation and marketing collateral.

**4. Branding & Communication**
- Coordinate with digital marketing teams/agencies for online campaigns.
- Develop customer case studies and testimonials for promotional use.

**5. Collaboration with Sales & Technical Teams**
- Align marketing efforts with sales goals and technical feasibility.
- Provide customer feedback for product and service improvements.
- Support tendering and documentation as needed.

**Key Skills & Qualifications**:

- **Education**: Bachelor's degree in Marketing, Business Administration, or Engineering. MBA preferred.
- **Experience**: 2-5 years in B2B marketing or infrastructure products (mechanical systems, elevators, HVAC, parking systems).
- **Skills**:

- Strong communication and presentation skills.
- Understanding of technical products.
- Proficiency in CRM tools and Microsoft Office.
- Willingness to travel.

**Performance Indicators**:

- Number of qualified leads generated per quarter.
- Conversion rate from leads to orders.
- Effectiveness of marketing campaigns (engagement, ROI).
- Brand visibility in key regions/segments.

Pay: ₹9,894.85 - ₹30,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

Application Question(s):

- Experience in marketing products to builders, architects, institutions like hotels, hospitals, malls and government agencies

**Experience**:

- B2B Marketing: 2 years (required)

**Language**:

- English (preferred)

Work Location: In person

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